ALL-NEW PEUGEOT 508 NAMED MOST STYLISH CAR OF 2018 BY CARWOW

Thursday, 18 October 2018

  • All-new PEUGEOT 508 wins Style Award at the carwow ‘Car of the Year’ Awards 2018
  • The all-new 508 was recognised for its exceptional design, making a family car look sleek and stylish
  • The all-new 508 Fastback injects radical new design and exceptional drive into the D-class segment

The all-new PEUGEOT 508 has been presented with the Style Award at the carwow ‘Car of the Year’ Awards 2018.

The carwow Awards are designed to help motorists, who shop through the carwow website, understand the best models on the market that year. With over four million online users and over 22 million video views per month on the carwow YouTube channel, carwow is an expert in the automotive market and wants to help consumers find the best cars out there.

The carwow Style Award recognises models which stand out above all others for their beauty or convention-defying style. The all-new PEUGEOT 508 fought off competition from some of the automotive market’s most stylish models, the Aston Martin Vantage and Range Rover Velar.

The all-new PEUGEOT 508 opened for orders in summer 2018, bringing a new sense of style to the D- segment, along with class leading levels of advanced driver assistance systems, including a new night vision system, a first for its segment.

The interior design of the all-new PEUGEOT 508 is equipped with the PEUGEOT i-Cockpit®, including a compact, full grain leather trimmed steering wheel, a large 10-inch capacitive touchscreen angled towards the driver and a 12.3-inch head-up digital instrument panel.

carwow praised the all-new 508 for providing a refreshing take on family cars, as it commented: "Making a normal mainstream family car look this achingly beautiful both inside and out isn't easy. But PEUGEOT has done it with the 508. It seems the French Firm’s design team can do no wrong right now."

David Peel, Managing Director at PEUGEOT UK, said: “Having one of our most recent models recognised so early on in its time on the market is a huge compliment. PEUGEOT is constantly striving to provide drivers with models which are innovative, unique and eye-catching. The all-new PEUGEOT 508 has certainly proven itself as a car which motorists can’t help but stop and turn to catch a glimpse of.”

All winners of the carwow ‘Car of the Year’ Awards 2018 were announced in a ceremony held in The Shard, central London, on Thursday 18th October.

To find out more about the PEUGEOT 508, please visit: https://www.peugeot.co.uk/showroom/new-508/

ENDS

PEUGEOT

Since 1810 PEUGEOT has been producing durable products of excellence, since 1858 all are branded with the Lion logo – chosen to demonstrate strength, suppleness and swiftness to personify the durability of its products. As one of the earliest automotive producers, the PEUGEOT brand can trace its roots back to 1889 when it began producing automobiles and since then over 65 million vehicles have been produced, advancing technology with style and efficiency to enhance the customer experience. PEUGEOT is present in 160 countries, has 10,000 franchised Dealerships and is recognised the world over for the quality and design excellence of its products.

PEUGEOT UK

The UK is the third largest market for PEUGEOT with its UK Headquarters located in Coventry. The UK car line-up includes the 108, 208, 308, 2008 SUV, 3008 SUV, all-new 5008 SUV and all-new 508 supplemented by people-carriers and a van range that includes the Partner, Expert and Boxer. The standard car and van line-up is supported by Electric Vehicles. The range includes the iOn and the Electric version of their most popular small van, the Partner Electric.

If you would like to keep up to date with the PEUGEOT UK Press Department activity and be the first to see what exciting new projects we are launching, please follow us on Twitter and Instagram:

www.twitter.com/PeugeotUKPR /www.instagram.com/PeugeotUKPR

PEUGEOT UK COMMUNICATIONS Contacts

Andrew Didlick, Director Communications, Events & Brand Partnerships

M: +44 (0) 7836 362859 | E: andrew.didlick@mpsa.com

James Parfett, Head of Communications

M: +44 (0)7802 268743 | E: james.parfett@peugeot.com

Kerry Livesey, PR Manager

T: +44 (0)2476 884212 | M: +44 (0) 7940 078848 | E: kerry.livesey.@peugeot.com

Mason Finney, Media Relations Executive

T: +44 (0)2476 884211 | M: +44 (0) 7788 178394 | E: mason.finney@peugeot.com

Craig Morrow, Press Fleet Officer

T: +44 (0)2476 884261 | M: +44 (0) 7747 764745 | E: craig.morrow@mpsa.com

John Kendall, LCV and Fleet PR Consultant

T: +44 (0)1373 834607 | M: +44 (0)7941 782956 | E: johnkendall@inl.co.uk

For high-resolution downloadable images of the Peugeot product range, information and news stories, log onto the dedicated Peugeot Press website at: www.peugeotpress.co.uk

Peugeot UK website: www.peugeot.co.uk

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