Monday, 4 February 2019

  • All-new PEUGEOT 508 and PEUGEOT e-LEGEND Concept both recognised at International Automobile Festival
  • All-new PEUGEOT 508 voted “Most Beautiful Car Of The Year 2018”, while PEUGEOT e-LEGEND Concept named “Most Beautiful Concept Car”
  • Recognition for PEUGEOT e-LEGEND Concept comes ahead of a big year for PEUGEOT’s ambitions to move towards an electric future in 2019
  • PEUGEOT plans to have its full model range electrified by 2023

The all-new PEUGEOT 508 and PEUGEOT e-LEGEND Concept Car were voted the best looking cars at the 34th International Automobile Festival held on 29 January 2019 in Paris.

The all-new PEUGEOT 508 took home the coveted “Grand Prix” award for “Most Beautiful Car of the Year 2018” with 34% of the votes. The award is one of the highlights of the International Automobile Festival, with the public voting to choose their favourite from a selection of shortlisted models. Rivals for the 2018 award included the Fiat 500X and Range Rover Evoque.

In addition, the PEUGEOT e-LEGEND was crowned “Most Beautiful Concept Car” at the Festival. Unveiled at the 2018 Paris Motor Show, the PEUGEOT e-LEGEND marked the brand’s vision for the future of mobility.

The all-new PEUGEOT 508 was launched in 2018 and has become an instant success across Europe, with 10,000 vehicles already ordered. The all-new PEUGEOT 508 is inspired by the PEUGEOT Instinct Concept, including its opalescent vertical LED light signature. The back of the car also stands out with sharp, full LED 3D PEUGEOT signature 'Claw Effect' lights, complete with a gloss black rear cluster connecting strip.

The “Most Beautiful Car of the Year 2018” award is the second design accolade the all-new PEUGEOT 508 has won, following carwow’s “Most Stylish Car 2018” award late last year.

David Peel, Managing Director of PEUGEOT UK said: “For the all-new PEUGEOT 508 to be named “Most Beautiful Car of the Year 2018” at The International Automobile Festival is a great honour, especially as this is an award coming from the car-buying public. The all-new PEUGEOT 508 is the latest addition to our range, and this recognition gives us great encouragement for the future.

“Going forward, PEUGEOT is constantly working towards providing the latest tech and innovative designs in the industry, and our e-LEGEND Concept shows what we can achieve in the EV sector. We have a big few years coming up for EVs, and for our electric concept model to be recognised as the “Most Beautiful Concept Car” of the year is a great first step on this journey.”

The PEUGEOT e-LEGEND Concept Car came up against competition from models including the Audi PB18 E-Tron and Volkswagen I.D. Vizzion. Judging came from an expert panel from the automotive, architecture, fashion and design sectors, who were won over by the e-LEGEND’s exciting vision of the future as a 100% autonomous, electric, connected and customisable vehicle.

For more information about the full PEUGEOT range, please visit


Since 1810 PEUGEOT has been producing durable products of excellence, since 1858 all are branded with the Lion logo – chosen to demonstrate strength, suppleness and swiftness to personify the durability of its products. As one of the earliest automotive producers, the PEUGEOT brand can trace its roots back to 1889 when it began producing automobiles and since then over 65 million vehicles have been produced, advancing technology with style and efficiency to enhance the customer experience. PEUGEOT is present in 160 countries, has 10,000 franchised Dealerships and is recognised the world over for the quality and design excellence of its products.

The UK is the third largest market for PEUGEOT with its UK Headquarters located in Coventry. The UK car line-up includes the 108, 208, 308, all-new 508, 2008 SUV, 3008 SUV and 5008 SUV supplemented by people-carriers and a van range that includes the all-new Partner, Expert and Boxer. PEUGEOT is committed to low emission vehicles, currently selling Partner Electric and with a strategy to electrify every model in the range between 2019 and 2023.

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Jeremy Townsend, Director of Communications
M: +44 (0)7827 896480 | E:

James Parfett, Head of Communications
M: +44 (0)7802 268743 | E:

Kerry Livesey, PR Manager
T: +44 (0)2476 884212 | M: +44 (0) 7940 078848 | E:

Mason Finney, Media Relations Executive
T: +44 (0)2476 884211 | M: +44 (0) 7788 178394 | E:

Craig Morrow, Press Fleet Officer
T: +44 (0)2476 884261 | M: +44 (0) 7747 764745 | E:

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