PEUGEOT PARTNERS WITH SKY TO BRING NEW LEVELS OF COMEDY AND EXCITEMENT TO UK HOMES
Monday, 27 January 2020
- PEUGEOT becomes a partner for all-new Sky Comedy channel
- Partnership with Sky Comedy allows PEUGEOT to share its new philosophy of ‘Unboring the Future’ with 12 million Sky subscribers
- The Sky Comedy partnership includes PEUGEOT idents running multiple times per hour across the channel, as well as other bespoke content
- Sky Comedy will be the new home of US comedy shows for Sky UK subscribers, the network’s first full-time comedy channel since 1992
- To find out more about the latest PEUGEOT vehicles and its new philosophy of ‘Unboring the Future’ visit: www.peugeot.co.uk
PEUGEOT has become a partner for an all-new comedy channel on Sky. Launching on Monday 27 January, Sky Comedy will be the new home of US comedy shows for the 12 million Sky UK customers.
As part of PEUGEOT’s on-going philosophy of ‘Unboring the Future’, the partnership with Sky Comedy is the perfect platform to demonstrate how PEUGEOT is committed to transforming the everyday boring through its new vehicles.
Sky Comedy will be the first dedicated full-time comedy station for the network since 1992, with PEUGEOT to provide the channel with indents alongside other exciting content to be announced at a later date.
Sky Comedy will form a part of the main Sky subscription package, with PEUGEOT idents running multiple times per hour across the channel. The idents will be used to highlight PEUGEOT’s latest vehicles, in particular its all-new full electric e-208 and e-2008 SUV. By 2023 PEUGEOT will offer an electrified variant across its entire model line-up.
David Peel, Managing Director of PEUGEOT UK, said: “PEUGEOT is committed to a philosophy of ‘Unboring the Future’ and a key part of it is bringing laughter and fun to our everyday activities – including driving. This is why the Sky Comedy partnership is the perfect platform to showcase our latest vehicles as well as tips on ‘Unboring the Future.’
Broadcasting shows from HBO, NBC and Showtime, Sky Comedy will give UK Sky customers direct or on demand access to prime US comedy, including The Tonight Show Starring Jimmy Fallon and The Late Show with James Corden.
To find out more about the latest PEUGEOT vehicles and its new philosophy of ‘Unboring the Future’, visit: www.peugeot.co.uk
ENDS
PEUGEOT
Stimulating, rewarding driving, sleek design, and uncompromising quality form the brand’s pledge to its customers and help produce the emotion provided by each PEUGEOT vehicle. Operating in around 160 countries with more than 10,000 points of sale, the brand sold more than 1,450,000 vehicles in 2019. PEUGEOT combines exacting standards, allure and emotion with the goal of being the definitive high-end, broad-based brand with global reach.
PEUGEOT UK
The UK is the third largest market for PEUGEOT with its UK Headquarters located in Coventry. The UK car line-up includes the 108, 208, 308, 508, 2008 SUV, 3008 SUV and 5008 SUV supplemented by people-carriers and a van range that includes the Partner, Expert and Boxer. PEUGEOT is committed to low emission vehicles, currently selling Partner Electric and with a strategy to electrify every model in the range between 2019 and 2023
If you would like to keep up to date with the PEUGEOT UK Press Department activity and be the first to see what exciting new projects we are launching, please follow us on Twitter and Instagram: www.twitter.com/PeugeotUKPR /www.instagram.com/PeugeotUKPR
PEUGEOT UK COMMUNICATIONS Contacts
Jeremy Townsend, Director of Communications
M: +44 (0)7827 896480 | E: [email protected]
Kerry Livesey, Head of Communications
T: +44 (0)2476 884212 | M: +44 (0)7940 078848 | E: [email protected]
Emma Gaffney, Media Relations Executive
T: +44 (0)2476 884580 | M: +44 (0)7747 898130 | E: [email protected]
Craig Morrow, Press Fleet Manager
T: +44 (0)2476 884261 | M: +44 (0)7747 764745 | E: [email protected]
For high-resolution downloadable images of the PEUGEOT product range, information and news stories, log onto the dedicated PEUGEOT Press website at: www.peugeotpress.co.uk
PEUGEOT UK website: www.peugeot.co.uk