peugeot's global offensive continues with powerful chinese display and new vehicles for russia
Friday, 23 April 2010
- Unveiling of new brand identity in China
- 15 vehicles on show at Beijing including SR1 and ‘5 by Peugeot’ concepts
- Debut appearance of 408, more new models planned each year
- Opening of new plant in Russia, producing 308 and 4007 for Russian market
In its 200th year, Peugeot is pushing forward with its ambitious plans to increase its global presence and move up from 10th to 7th in the world rankings by 2012.
The 13th Beijing Motor Show sees an unprecedented Peugeot display for the Chinese market. As well as the unveiling of the new brand identity and universal MOTION & EMOTION byline, a modern, innovative stand hosts a 15-strong range of vehicles. Stars of the show are the SR1 design statement concept and ‘5 by Peugeot’ Hybrid4 large saloon concept, plus the brand new Chinese-built 408, which has already seen over 40,000 pre-orders.
The 408, a low, sleek notchback saloon, was designed and developed jointly by Peugeot's Styling teams in Europe and China and meets three objectives, to embody the Marque's modernity, offer maximum safety and provide unrivalled interior space.
Produced in the Wuhan plant in China’s Hubei province with a full-year sales target of 100,000 units, the new 408 gives Peugeot complete market coverage of the M1 segment, which represents over 50% of private vehicle sales. It is expected to increase Peugeot’s sales volumes by almost 40% compared to 2009 and to boost market share in China.
Following on from 408, Peugeot plans to launch a new model each year in China, as well as rapidly developing its Dong Feng Peugeot dealer network - currently with 295 sales outlets - in fast-growing cities, underpinned by continual training and modern sales methods.
At the same time, a brand new manufacturing plant has opened at Kaluga, 180 km South-West of Moscow, which will produce the Peugeot 308, followed by the 4007 for the burgeoning Russian market.
The plant, a joint venture between PSA Peugeot Citroën and Mitsubishi Motors Corporation, will be fully operational in 2012 when it will produce 125,000 vehicles, split 85,000 mid-range sedan vehicles for Peugeot and Citroën and 40,000 mid-range SUVs for Peugeot, Citroën and Mitsubishi.
Commenting on these global developments, Jon Goodman, MD Peugeot UK, said: “Just as Peugeot is launching a number of excellent new cars to boost its share of the extremely competitive European market, we are also making the most of the huge opportunities around the world. These will ensure Peugeot continues as one of the world’s leading brands, bringing innovative, stylish, high quality vehicles to all major markets”.
To obtain high resolution downloadable images and pricing and specification information on the Peugeot Range of vehicles please log on to the Peugeot Press website: www.peugeotpress.co.uk