ALL-NEW PEUGEOT 208 NAMED "CAR OF THE YEAR 2020"

Monday, 2 March 2020

  • The all-new PEUGEOT 208 was named the 2020 European Car of the Year
  • The panel of 60 European journalists acclaimed its engine range: electric, petrol or diesel powertrains providing customers with “the power of choice”
  • The jury also appreciated the bold design and technology
  • It is the first PEUGEOT “2 series” to be awarded this most prestigious prize
  • The all-new PEUGEOT 208 is the sixth PEUGEOT to be named “Car of the Year”

Car of the Year 2020, the all-new PEUGEOT 208 rewrites the book in the B segment. Available with either an Electric engine or an Internal Combustion engine, the all-new PEUGEOT 208 provides the power of choice to its future driver. Its exterior design embodies the DNA of the Brand with the 3-claw LED front headlights. The carved wheel arches and rear wings are a nod to the « Sacred number ». The PEUGEOT i-Cockpit® (head-up display, compact steering wheel and touchscreen) innovates with a 3D digital cluster, which is not only aesthetic but also improves safety.

The COTY 2020 rewards a Bestseller. Nearly 110,000 customers have ordered the new PEUGEOT 208 since its launch in Europe in October. 15% of the mix are electric versions. In France, the all-new PEUGEOT 208 leads the registration rankings of the car market at the end of February 2020.

“I am particularly proud that the all-new PEUGEOT 208 has just won the 2020 Car of the Year prize. This trophy underlines the excellence of the work and great commitment of all the teams of the Brand and the Groupe PSA. It’s the first time that a PEUGEOT “2 series” has triumphed! Three PEUGEOT “Cars of the Year” are currently on road with the 3008 SUV and the 308 alongside the all-new 208. The COTY 2020 legitimates the Brand’s “power of choice” strategy. From now on, our customers will be able to choose between the electric PEUGEOT e-208 “Car of the Year” and the PEUGEOT 208 “Car of the Year!” Jean-Philippe Imparato, PEUGEOT Brand CEO.

PEUGEOT enters the “top 3” of the brands with the most awards in the Car of the Year history, with six trophies. The all-new PEUGEOT 208, named Car of the Year 2020, follows the 3008 SUV in 2017, the compact hatch 308 in 2014, the 307 in 2002, the 405 in 1988 and the 504 in 1969. This prestigious trophy joins the twelve other international awards the all-new PEUGEOT 208 has already won.

The Car of the Year award is the most coveted. The panel of judges comprises 60 automotive experts journalists from 23 European countries. Founded in 1964, the award is the longest-running and most renowned European prize. The winner is announced every year at the Geneva International Motor Show.

PEUGEOT
Stimulating, rewarding driving, sleek design, and uncompromising quality form the brand’s pledge to its customers and help produce the emotion provided by each PEUGEOT vehicle. Operating in around 160 countries with more than 10,000 points of sale, the brand sold more than 1,450,000 vehicles in 2019. PEUGEOT combines exacting standards, allure and emotion with the goal of being the definitive high-end, broad-based brand with global reach.

PEUGEOT UK
The UK is the third largest market for PEUGEOT with its UK Headquarters located in Coventry. The UK car line-up includes the 108, all-new 208, 308, 508, all-new 2008 SUV, 3008 SUV and 5008 SUV supplemented by people-carriers and a van range that includes the Partner, Expert and Boxer. PEUGEOT is committed to low emission vehicles with a strategy to electrify every model in the range between 2019 and 2023.

If you would like to keep up to date with the PEUGEOT UK Press Department activity and be the first to see what exciting new projects we are launching, please follow us on Twitter and Instagram: www.twitter.com/PeugeotUKPR/ www.instagram.com/PeugeotUKPR

PEUGEOT UK COMMUNICATIONS Contacts

Jeremy Townsend, Director of Communications
M: +44 (0)7827 896480 | E: jeremy.townsend@mpsa.com

Kerry Livesey, Head of Communications
T: +44 (0)2476 884212 | M: +44 (0)7940 078848 | E: kerry.livesey.@peugeot.com

Emma Gaffney, Media Relations Executive
T: +44 (0)2476 884580 | M: +44 (0)7747 898130 | E: emma.gaffney@mpsa.com

Craig Morrow, Press Fleet Manager
T: +44 (0)2476 884261 | M: +44 (0)7747 764745 | E: craig.morrow@mpsa.com

For high-resolution downloadable images of the Peugeot product range, information and news stories, log onto the dedicated Peugeot Press website at: www.peugeotpress.co.uk  

Peugeot UK website: www.peugeot.co.uk

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