• 96% of British drivers could make their Christmas travels on a single charge in the full-electric all-new PEUGEOT e-208
• The all-new e-208 is capable of up to 217 miles from a single charge (WLTP) and supports 100kW rapid charging technology
• British drivers will cover 79 miles on average this Christmas to see family and friends – with the full-electric e-208 capable of making the trip twice before needing a charge*
• The all-new e-208 would save each driver 15,828g of CO₂ on their Christmas trip**

To find out more, or place an order for the all-new e-208, visit: https://www.peugeot.co.uk/showroom/new-208/e-208/

The majority of Brits driving home this Christmas to see friends and family could make the entire journey on a single charge of the full-electric all-new PEUGEOT e-208. The all-new e-208 is available to order now with deliveries starting in early 2020, making it an optimal choice for Christmases to come. The all-new 208 was recently shortlisted as one of seven finalists in the running for the prestigious European Car of the Year award, impressing judges with its assertive design and choice of powertrain.

Exclusive research by PEUGEOT UK found 96% of Brits heading to visit their families or friends this Christmas will drive fewer than 220 miles, closely matching the 217-mile range of the all-new PEUGEOT e-208*. Nearly two thirds of drivers will cover less than 100 miles to see their loved ones this Christmas, leaving plenty of range for shopping trips and outings to Christmas markets*.

The average distance British motorists will drive home this Christmas to see friends and family is 79 miles, with Londoners set to drive the furthest to see their loved ones – covering on average 122 miles this festive period*. Drivers in Northern Ireland were found to cover the smallest distance to see friends and family this Christmas, averaging just 59 miles*.

Fully electric cars currently account for just 1.4% of all new car sales***, yet more than a third of respondents said they would be comfortable doing all of their Christmas travels between 23^rd December and 2^nd January in one*. 

According to PEUGEOT’s research, two thirds of drivers will be stopping at least once on their Christmas travels. The all-new PEUGEOT e-208 supports 100kW rapid charging, with an 80% charge taking just 30 minutes, meaning a service station stop-off could see drivers add another 173 miles of range to their car. The e-208 is powered by a 136hp electric motor and a 50kWh battery. With zero-emissions, the e-208 would save each driver 15,828g CO₂ on their Christmas journey – with the average new car CO₂ emissions rated at 124.5g/km**. As part of its commitment to electrification, PEUGEOT will offer an electrified variant of every model in the range by 2023.

David Peel, Managing Director of PEUGEOT UK, said: “Christmas is a time many of us hit the road to see our loved ones. Though we will all be covering great distances in the coming weeks, our research shows nearly every driver in the UK could do their Christmas journey in a full-electric all-new PEUGEOT e-208. Drivers would not only save money on their Christmas journey but also significantly cut emissions.

“With the launch of the e-208, PEUGEOT is fully committed to ‘unboring the future’ and providing drivers with the option to ‘choose your PEUGEOT, choose your powertrain’, as our new hatchback is available with a range of efficient petrol, diesel and EV powertrains across the range.”

The all-new PEUGEOT 208 is the first PEUGEOT model to debut the innovative 3D i-Cockpit®, standard from Allure upwards, offering easy access to all driving information through the 3D digital instrument panel and the option to project this information like a hologram via the colour touchscreen. The all-new e-208 will also appeal to motorists for its multitude of driving aids, including Lane Keeping Assist and Driver Attention Warning as standard across the range. The range-topping GT trim - which is exclusively available on the electric powertrain in the 208 range - offers a number of additional attractive features, including Connected 3D Navigation with a 3 year subscription to TomTom Live® updates, adaptive cruise control with Stop & Go function and fully automated parking assistance.

Average distance travelled to see friends and family this Christmas*

To find out more about the all-new e-208, visit:
https://www.peugeot.co.uk/showroom/new-208/e-208/

ENDS

*PEUGEOT commissioned research into 2,000 UK drivers – of the 2,000 drivers, 1,642 said they were driving home for Christmas to see friends and family. PEUGEOT e-208 range based on WLTP-regulation.
**https://www.smmt.co.uk/wp-content/uploads/sites/2/SMMT-CO2-Summary-2019.pdfAverage new car CO₂ emissions is rated at 124.5g/km – equalling 15,828g CO₂ over 79 miles.
***https://www.smmt.co.uk/vehicle-data/car-registrations/

PEUGEOT
Stimulating, rewarding driving, sleek design, and uncompromising quality form the brand’s pledge to its customers and help produce the emotion provided by each PEUGEOT vehicle. Operating in around 160 countries with more than 10,000 points of sale, the brand sold more than 1,740,000 vehicles in 2018. PEUGEOT combines exacting standards, allure and emotion with the goal of being the definitive high-end, broad-based brand with global reach.

PEUGEOT UK
The UK is the third largest market for PEUGEOT with its UK Headquarters located in Coventry. The UK car line-up includes the 108, all-new 208, 308, all-new 508, all-new 2008 SUV, 3008 SUV and 5008 SUV supplemented by people-carriers and a van range that includes the all-new Partner, Expert and Boxer. PEUGEOT is committed to low emission vehicles, currently selling Partner Electric and with a strategy to electrify every model in the range between 2019 and 2023.

If you would like to keep up to date with the PEUGEOT UK Press Department activity and be the first to see what exciting new projects we are launching, please follow us on Twitter and Instagram: www.twitter.com/PeugeotUKPR /www.instagram.com/PeugeotUKPR

PEUGEOT UK COMMUNICATIONS Contacts

Jeremy Townsend, Director of Communications
M: +44 (0)7827 896480 | E: [email protected]

Kerry Livesey, Head of Communications
T: +44 (0)2476 884212 | M: +44 (0)7940 078848 | E: [email protected]

Emma Gaffney, Media Relations Executive
T: +44 (0)2476 884580 | M: +44 (0)7747 898130 | E: [email protected]

Craig Morrow, Press Fleet Manager
T: +44 (0)2476 884261 | M: +44 (0)7747 764745 | E: [email protected]

For high-resolution downloadable images of the PEUGEOT product range, information and news stories, log onto the dedicated PEUGEOT Press website at: www.peugeotpress.co.uk

PEUGEOT UK website: www.peugeot.co.uk