Friday, 18 October 2019

  • All-new PEUGEOT 208 beats a host of rivals to claim the coveted carwow ‘Little Legend’ award at the 2019 New Car of the Year Awards
  • Judges praised the all-new PEUGEOT 208 for its stylish design, spacious interior and distinctive driving experience
  • The all-new PEUGEOT 208 is available as a 100% electric model, the all-new PEUGEOT e-208, or with a choice of efficient petrol and diesel powertrains
  • All PEUGEOT models will offer either a full electric or plug-in hybrid electric powertrain by 2023
  • To find out more about the all-new PEUGEOT 208, visit:

The all-new PEUGEOT 208 has been awarded the ‘Little Legend’ award at the 2019 carwow New Car of the Year Awards.  This joins a number of other accolades bestowed on the PEUGEOT brand this year, including the recent JD Power awards for ‘Most Reliable Brand’ and ‘Most Reliable Small Car’ presented for the outgoing 208.

The all-new PEUGEOT 208 impressed carwow’s panel of judges with its stylish design, premium feel, and distinctive driving experience, beating a host of rivals including the Ford Fiesta, Renault Clio, Volkswagen Polo and the Toyota Yaris to take home the trophy.  

Judges also praised the all-new PEUGEOT 208 for its spacious interior, which has rivals beaten on both design and technology. The all-new 208 was also the only vehicle in the category shortlist available with a choice of powertrains: 100% electric, petrol or diesel.

Mat Watson, Editorial Director at carwow, said: “This may be a small car, but it’s the best new small car. Look at it. It’s cool. And it’s lovely on the inside, too. Just think how boring Polo, Fiesta and Yaris are by comparison. Oh, and it drives nice too. And is reasonably spacious. It’s ace. Plus there’s a pure electric model which has a range of 217 miles and is also ace. Oh and did I say it looked cool.”  

The all-new 208 is the first vehicle to fulfil PEUGEOT’s new philosophy of ‘choose your PEUGEOT, choose your powertrain’. Available with an efficient line-up of diesel and petrol powertrains or as a 100% electric model, the all-new e-208. The all-new PEUGEOT e-208 uses a 50kWh battery and is capable of 217 miles (WLTP) from a single charge.

The all-new 208 is available in Active, Allure and GT Line trim levels, with the e-208 also available in range-topping GT trim. The all-new 208 comes with the latest-generation 3D PEUGEOT i-Cockpit® with a compact multifunction steering wheel, a configurable 3D head-up display and either a 7” or 10” HD colour touchscreen. Also included is PEUGEOT Connect SOS and Assistance, Adaptive Cruise Control (according to version) with Stop & Go function, Lane Positioning Assist and Mirror Screen® with Apple CarPlay™, Android Auto and MirrorLink® connectivity.

Prices for the all-new 208 and e-208 start from £16,250 and £25,050*, respectively, with customer deliveries beginning early 2020.

David Peel, Managing Director of PEUGEOT UK, said: “We’ve only just launched the all-new PEUGEOT 208, but it is clearly set for success given the positive reviews, and now award wins, it has already earned. We’ve got high expectations for the all-new PEUGEOT 208 and are very pleased to have carwow recognise it as the best small car available to buyers today. This is our first, new generation model to offer an electrified powertrain. By 2023, all our vehicles, including vans, will have either a full electric of plug-in hybrid electric powertrain.”

The carwow awards winners were chosen by carwow’s team of in-house reviewers and writers, led by Editorial Director Mat Watson, and based on what visitors to carwow are watching and reading.

To find out more about the all-new award-winning PEUGEOT 208, visit:


*Prices for the e-208 include the £3,500 Plug-In Car Grant – subject to the model being approved



Stimulating, rewarding driving, sleek design, and uncompromising quality form the brand’s pledge to its customers and help produce the emotion provided by each PEUGEOT vehicle. Operating in around 160 countries with more than 10,000 points of sale, the brand sold more than 1,740,000 vehicles in 2018. PEUGEOT combines exacting standards, allure and emotion with the goal of being the definitive high-end, broad-based brand with global reach.


The UK is the third largest market for PEUGEOT with its UK Headquarters located in Coventry. The UK car line-up includes the 108, all-new 208, 308, all-new 508, all-new 2008 SUV, 3008 SUV and 5008 SUV supplemented by people-carriers and a van range that includes the all-new Partner, Expert and Boxer. PEUGEOT is committed to low emission vehicles, currently selling Partner Electric and with a strategy to electrify every model in the range between 2019 and 2023.

If you would like to keep up to date with the PEUGEOT UK Press Department activity and be the first to see what exciting new projects we are launching, please follow us on Twitter and Instagram: /


Jeremy Townsend, Director of Communications
M: +44 (0)7827 896480 | E:

Kerry Livesey, PR Manager
T: +44 (0)2476 884212 | M: +44 (0)7940 078848 | E:

Mason Finney, Media Relations Executive
T: +44 (0)2476 884211 | M: +44 (0)7788 178394 | E:

Craig Morrow, Press Fleet Manager
T: +44 (0)2476 884261 | M: +44 (0)7747 764745 | E:

For high-resolution downloadable images of the PEUGEOT product range, information and news stories, log onto the dedicated PEUGEOT Press website at:  

PEUGEOT UK website:



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