Monday, 2 September 2019

  • Matthew Weston named as PEUGEOT’s new Head of Business Sales
  • Weston has 15 years of experience working within Groupe PSA and joins the new role following a successful stint as LCV Product Manager for PEUGEOT and Citroën
  • PEUGEOT has pledged to provide an electrified variant across its entire model range by 2023
  • Find out more about the full PEUGEOT range at:

PEUGEOT has named Matthew Weston as its new Head of Business Sales following the departure of Louise Neilson, who has moved to a different role within Groupe PSA. Weston steps into the role following three years of success as LCV Product Manager for PEUGEOT and Citroën.

Weston brings 25 years of experience working within the automotive sales sector, including almost 15 years with Groupe PSA. During his time in the industry, Weston has risen from the role of Sales Executive to his most recent role as Head of Business Sales.

The new role will involve close engagement with PEUGEOT’s Dealers, helping the brand to continue to grow through the work of the vast network across the UK. The Dealer network is an integral part of PEUGEOT’s ambition to establish itself as the best high-end generalist brand and to provide an electrified derivative for every model by 2023. The all-new PEUGEOT e-208 is PEUGEOT’s first electric offering, available to order now, followed by the all-electric e-2008 SUV.

As LCV Product Manager, Weston played a key role in establishing the position of PEUGEOT and Citroën’s LCV ranges. By managing product information in line with Groupe PSA’s brand strategy, Weston took responsibility for a range of key elements, which will be vital to his new positon, including: pricing, specification changes and strategy.

Matthew Weston said of his new appointment: “I am really excited about taking on this new role with PEUGEOT. I have been part of the PSA family for many years now and have loved every minute of it, so it will be great to get closer to the wider Dealer network and support them in achieving our brand ambitions. We have set ourselves some really strong business objectives for the coming years, and I look forward to taking on the challenge of assuring the PEUGEOT brand continues to excel.”

David Peel, Managing Director of PEUGEOT UK said: “Matt has a great track record with Groupe PSA. He has built up a wealth of experience in the automotive sales sector, and we know that he will bring the drive and tenacity we have seen from him over the past 15 years to his new role. Our plan for an electrified range is just one of the many undertakings we have committed to, and Matt’s experience with the company will be a great asset to help drive our objectives forward.”

Weston will start his new role as PEUGEOT’s Head of Business Sales on Monday 2nd September.

For more information on the current PEUGEOT range please visit



Stimulating, rewarding driving, sleek design, and uncompromising quality form the brand’s pledge to its customers and help produce the emotion provided by each PEUGEOT vehicle. Operating in around 160 countries with more than 10,000 points of sale, the brand sold more than 1,740,000 vehicles in 2018.

PEUGEOT combines exacting standards, allure and emotion with the goal of being the definitive high-end, broad-based brand with global reach.


The UK is the third largest market for PEUGEOT with its UK Headquarters located in Coventry. The UK car line-up includes the 108, 208, 308, all-new 508, 2008 SUV, 3008 SUV and 5008 SUV supplemented by people-carriers and a van range that includes the all-new Partner, Expert and Boxer. PEUGEOT is committed to low emission vehicles, currently selling Partner Electric and with a strategy to electrify every model in the range between 2019 and 2023.

If you would like to keep up to date with the PEUGEOT UK Press Department activity and be the first to see what exciting new projects we are launching, please follow us on Twitter and Instagram: /


Jeremy Townsend, Director of Communications
M: +44 (0)7827 896480 | E:

James Parfett, Head of Communications
M: +44 (0)7802 268743 | E:

Kerry Livesey, PR Manager
T: +44 (0)2476 884212 | M: +44 (0) 7940 078848 | E:

Mason Finney, Media Relations Executive
T: +44 (0)2476 884211 | M: +44 (0) 7788 178394 | E:

Craig Morrow, Press Fleet Officer
T: +44 (0)2476 884261 | M: +44 (0) 7747 764745 | E:

For high-resolution downloadable images of the Peugeot product range, information and news stories, log onto the dedicated Peugeot Press website at:  

Peugeot UK website:



Back to top