Thursday, 22 August 2019

  • Order books officially open for the all-new PEUGEOT 208 and e-208 on 22 August, with deliveries starting early 2020
  • Since April, customers have been able to place a refundable £500 reservation on selected 208 and e-208 models
  • The all-new e-208 is the first new generation all-electric car from PEUGEOT, capable of up to 211 miles from a single charge (WLTP)
  • The all-new 208 and e-208 are available in Active, Allure and GT Line specification, with e-208 also available in flagship GT trim
  • Benefit-in-Kind (BIK) rates stand at 16% across all trim levels for the all-new e-208, and start from 22% for the all-new 208
  • PEUGEOT will offer electrified variants across its entire model line-up by 2023

Order books for the all-new PEUGEOT 208 and e-208 will open on 22 August, with deliveries starting in early 2020.

Since April, buyers have been able to place a refundable £500 reservation on limited 208 and e-208 models; the GT Line 1.2L PureTech 100 S&S 8-speed automatic (EAT8), 1.5L BlueHDi 100 S&S 6-speed manual and the 100% electric e-208. PEUGEOT will open the order books across the entire all-new 208 and e-208 UK model line-up on 22 August, ahead of the first scheduled deliveries in early 2020. 

The all-new 208 is available in Active, Allure, and GT Line trims, while the e-208 comes in Active, Allure, GT Line and range-topping GT specification. Prices for the all-new 208 and e-208 start from £16,250 and £25,050 respectively in Active trim. Prices for the e-208 include the Government Plug-in Car Grant, worth £3,500 at the current level. This is subject to formal approval by the Office for Low Emission Vehicles (OLEV), which we anticipate will be received in October 2019. OLEV reserve the right to alter or withdraw the Plug In Car Grant at any time.

On Personal Finance Lease, the all-new PEUGEOT e-208 in Active trim will start at £289 per month for a 48 month contract, with a customer initial rental of £5450 and an optional final rental of £8978*.

The all-new 208 can be ordered in Active trim with a £700 customer initial rental and £229 monthly payments as part of a 48 month contract, with a final £6138* optional final rental.

Company car and fleet users can also take advantage of the all-new 208 and e-208 as Benefit-in-Kind (BIK) rates stand at nil for the all-new e-208 across all trim levels from April 2020, while the all-new 208 sees BIK rates start from just 22%. This makes both the all-new e-208 and the all-new 208 one of the most affordable choices for company car and fleet users, with BIK rates below key rivals.

The e-208 will particularly appeal to fleet and company car managers looking to cut down their tax bill, while also saving businesses in fuel costs.

The all-new e-208 uses a 50kWh battery and 136hp electric motor to provide a 211 mile range from a full charge under WLTP testing. The all-new e-208 will be displayed for the public at the CarFest South motoring festival between the 23 and 25 August, helping to raise funds for a number of children’s charities, including BBC Children in Need. 

David Peel, Managing Director of PEUGEOT UK said: “We revealed the all-new 208 and e-208 in March and it has seen a fantastic reception from both the public and the press. From April, customers have been able to reserve selected all-new 208 and e-208 models with a refundable £500 deposit, but we are now very excited to open the order books across the whole model range on 22 August.

“The all-new 208 is the first vehicle in PEUGEOT’s line-up to fulfil the company’s new philosophy of ‘choose your PEUGEOT, choose your powertrain’. The 208 is also the first model to meet PEUGEOT’s promise of offering electrified variants across its entire model line-up by 2023.”

To find out more about the all-new PEUGEOT 208 or e-208, visit: www.peugeot.co.uk/showroom/new-208/


*PEUGEOT Motor Company Plc is a credit broker not a lender. We will introduce you to PSA Finance UK Ltd, RH1 1QA, the Finance provider. Personal Finance Lease, 48-month contract. Finance subject to status. 18+. Terms and conditions apply. Guarantee may be required. Payment of the optional final rental extends the rental term and requires an annual rental equivalent to one months’ rental. Excess mileage and damage charges may apply. YOU WILL NOT OWN THE VEHICLE. Offer correct at time of going to print. For full terms and conditions, please visit our website: https://offers.peugeot.co.uk/legal-info/

Stimulating, rewarding driving, sleek design, and uncompromising quality form the brand’s pledge to its customers and help produce the emotion provided by each PEUGEOT vehicle. Operating in around 160 countries with more than 10,000 points of sale, the brand sold more than 1,740,000 vehicles in 2018. PEUGEOT combines exacting standards, allure and emotion with the goal of being the definitive high-end, broad-based brand with global reach.

The UK is the third largest market for PEUGEOT with its UK Headquarters located in Coventry. The UK car line-up includes the 108, 208, all-new 208, 308, 2008 SUV, all-new 2008 SUV, 3008 SUV, 5008 SUV and all-new 508 supplemented by Rifter and Traveller people-carriers. The UK van line-up includes the all-new Partner, Expert and Boxer. Electric Vehicles support the standard car and van line-up. The all-new range includes the Electric e-208, e-2008 SUV and the Hybrid versions of the 508 and 3008 SUV. Electric versions of the most popular small van, the Partner Electric and much larger, Boxer Electric are also available. PEUGEOT is committed to low emission vehicles, with a strategy to electrify every model in the range between 2019 and 2023.

If you would like to keep up to date with the PEUGEOT UK Press Department activity and be the first to see what exciting new projects we are launching, please follow us on Twitter and Instagram: www.twitter.com/PeugeotUKPR /www.instagram.com/PeugeotUKPR


Jeremy Townsend, Director of Communications
M: +44 (0)7827 896480 | E: jeremy.townsend@mpsa.com

James Parfett, Head of Communications
M: +44 (0)7802 268743 | E: james.parfett@peugeot.com

Kerry Livesey, PR Manager
T: +44 (0)2476 884212 | M: +44 (0) 7940 078848 | E: kerry.livesey.@peugeot.com

Mason Finney, Media Relations Executive
T: +44 (0)2476 884211 | M: +44 (0) 7788 178394 | E: mason.finney@peugeot.com

Craig Morrow, Press Fleet Officer
T: +44 (0)2476 884261 | M: +44 (0) 7747 764745 | E: craig.morrow@mpsa.com

For high-resolution downloadable images of the Peugeot product range, information and news stories, log onto the dedicated Peugeot Press website at: www.peugeotpress.co.uk

Peugeot UK website: www.peugeot.co.uk



Back to top