Wednesday, 7 August 2019

  • Prices for the all-new PEUGEOT 208 start from £16,250 with the all-electric e-208 priced from £25,050* in Active trim
  • The all-new e-208 is the first new generation all-electric car from PEUGEOT, capable of up to 211 miles from a single charge (WLTP)
  • The all-new 208 and e-208 are available in Active, Allure and GT Line trim, with e-208 also available in flagship GT trim
  • To find out more about the all-new PEUGEOT 208 and e-208, visit:

Prices and specifications for the all-new PEUGEOT 208 and the fully-electric e-208 have been released. The all-new 208 and e-208 start from £16,250 and £25,050* respectively with customer deliveries starting early 2020.

The all-new 208 is the first vehicle to fulfil PEUGEOT’s new philosophy of the power of choice i.e. ‘choose your PEUGEOT, choose your powertrain’. Featuring the choice of diesel, petrol or all-electric powertrains, the all-new 208 and e-208 will be available in Active, Allure and GT Line trim levels. The zero-emission e-208 is also available in range-topping GT trim.

Standard equipment includes the new PEUGEOT i-Cockpit® with a compact multifunction steering wheel, configurable head-up display, either a 7” or 10” HD colour touchscreen (according to version) and seven satin chrome ‘piano’ toggle switches. The interior environment can also be personalised with a choice of eight LED mood lighting colours. All driving information can be easily accessed through the all-new PEUGEOT 208 3D i-Cockpit®cluster which is a unique system that projects all the information on different layers giving you outstanding 3D effect.

Also available is PEUGEOT Connect SOS and Assistance, programmable Cruise Control, Lane Keeping Assist and Mirror Screen® with Apple CarPlay™, Android Auto and MirrorLink®. Bringing sharp design, an instinctive driving experience, uncompromising quality and class-leading levels of technology to the supermini-segment, the all-new PEUGEOT 208 gives customers a comprehensive choice of powertrains to suit their needs. 

PEUGEOT’s first new generation, 100% electric vehicle, the e-208 uses a 50kWh battery and 136hp electric motor to provide a 211 mile range from a full charge under the WLTP testing. The all-new 208 is also available with a choice of four advanced petrol engines and one highly efficient diesel:


  • 1.2L PureTech 75 S&S 5-speed manual
  • 1.2L PureTech 100 S&S 6-speed manual
  • 1.2L PureTech 100 EAT8 S&S 8-speed automatic
  • 1.2L PureTech 130 EAT8 S&S 8-speed automatic


  • 1.5L BlueHDi 100 6-speed manual


  • 50kWh battery with 136hp electric motor

David Peel, Managing Director of PEUGEOT UK, said: “The all-new PEUGEOT 208 represents the first step in PEUGEOT’s vision of providing our customers with the ‘power of choice’ i.e. ‘choose your PEUGEOT, choose your powertrain.’ With class-leading levels of technology, sharp styling and a distinctive driving experience, we expect the all-new 208 and the all-new e-208 to challenge the norm in this sector of the market.”

In Active trim, the all-new PEUGEOT 208 starts from £16,250, while the all-new e-208 Active costs from £25,050*. Active trim features 16-inch alloy wheels (steel wheels for the e-208), Active Safety Brake with pedestrian detection, electric and heated door mirrors and LED daytime running lights with PEUGEOT’s unique ‘Tooth’ design. The e-208 in Active trim also features pre-heating functionality and automatic air conditioning.

Prices for Allure start from £18,850 for the all-new 208 and £26,250* for the all-new e-208. Allure models come with 17-inch diamond-cut alloy wheels (16-inch alloy wheels on e-208), a gloss black B-pillar, tri-material ‘Cozy’ leather-effect seat trim with double stitch detail and the PEUGEOT 3D i-Cockpit® with configurable 3D head-up instrument panel. Allure trim models also feature PEUGEOT’s signature ‘Claw Effect’ full LED 3D rear-light clusters.

GT Line models feature front and rear parking sensors and 180˚ reversing camera. Also included are 17-inch wheels across petrol, diesel and EV models, Active Safety Brake with Night function, cyclist and pedestrian detection, eight-colour ambient interior lighting, and full LED headlights with PEUGEOT Smartbeam Assist. Additional styling cues include gloss black wheel arch extensions, twin chrome exhaust pipes (on petrol and diesel models) and a Diamond Black roof. Prices start from £20,700 for the all-new 208 GT Line and £28,100* for the all-new e-208 GT Line.

The all-new e-208 is also available exclusively in range-topping GT trim. Priced at £29,650*, the GT models feature fully automated parking assistance, adaptive Cruise Control with Stop & Go, Lane Positioning Assist and Blind Spot Monitoring. Inside, GT models come with grey Alcantara® leather trim, heated front seats, and PEUGEOT 3D i-Cockpit® with a larger 10-inch capacitive colour touchscreen and Connected 3D Navigation.

All e-208 models come with three driving modes – Sport, Normal and Eco – and support rapid charging up to 100kWh, with an 80% charge taking just 30 minutes. The e-208 also features unique styling cues to set the electric model apart, including a body coloured chequered front grille, a bespoke ‘e’ monogram on the C-pillar and a dichroic Lion, which changes colour from different angles.

PEUGEOT recommend using a wallbox charger, so the all-new e-208 comes with a Mode 3 Type 2 cable as standard, which will charge the vehicle in 7.5 hours with a 7kW charging point. PEUGEOT customers can also download the MyPeugeot app, which will allow them to manage their vehicle charge remotely, precondition the temperature of the vehicle and receive ‘e-Coaching’ on how to benefit most from their vehicle. PEUGEOT will provide a ‘Charging Pass’ to their customers which enables them to access certain UK public charging points through a free subscription for an introductory period.



On the Road MRRP


1.2L PureTech 75 S&S 5-speed manual


1.2L PureTech 100 S&S 6-speed manual


1.2L PureTech 100 EAT8 S&S 8-speed automatic


1.5L BlueHDi 100 S&S 6-speed manual


Electric 50kWh 136



1.2L PureTech 100 S&S 6-speed manual


1.2L PureTech 100 EAT8 S&S 8-speed automatic


1.2L PureTech 130 EAT8 S&S 8-speed automatic


1.5 BlueHDi 100 S&S 6-speed manual


Electric 50kWh 136


GT Line

1.2L PureTech 100 S&S 6-speed manual


1.2L PureTech 100 EAT8 S&S 8-speed automatic


1.2L PureTech 130 EAT8 S&S 8-speed automatic


1.5 BlueHDi 100 S&S 6-speed manual


Electric 50kWh 136



Electric 50kWh 136


To find out more about the all-new PEUGEOT 208 and e-208, visit:


*Prices for the e-208 are after the £3,500 Plug-In Car Grant, subject to the model being approved

Stimulating, rewarding driving, sleek design, and uncompromising quality form the brand’s pledge to its customers and help produce the emotion provided by each PEUGEOT vehicle. Operating in around 160 countries with more than 10,000 points of sale, the brand sold more than 1,740,000 vehicles in 2018. PEUGEOT combines exacting standards, allure and emotion with the goal of being the definitive high-end, broad-based brand with global reach.

The UK is the third largest market for PEUGEOT with its UK Headquarters located in Coventry. The UK car line-up includes the 108, 208, all-new 208, 308, 2008 SUV, all-new 2008 SUV, 3008 SUV, 5008 SUV and all-new 508 supplemented by Rifter and Traveller people-carriers. The UK van line-up includes the all-new Partner, Expert and Boxer. Electric Vehicles support the standard car and van line-up. The all-new range includes the Electric e-208, e-2008 SUV and the Hybrid versions of the 508 and 3008 SUV. Electric versions of the most popular small van, the Partner Electric and much larger, Boxer Electric are also available. PEUGEOT is committed to low emission vehicles, with a strategy to electrify every model in the range between 2019 and 2023.

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Jeremy Townsend, Director of Communications
M: +44 (0)7827 896480 | E:

James Parfett, Head of Communications
M: +44 (0)7802 268743 | E:

Kerry Livesey, PR Manager
T: +44 (0)2476 884212 | M: +44 (0) 7940 078848 | E:

Mason Finney, Media Relations Executive
T: +44 (0)2476 884211 | M: +44 (0) 7788 178394 | E:

Craig Morrow, Press Fleet Officer
T: +44 (0)2476 884261 | M: +44 (0) 7747 764745 | E:

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