PEUGEOT PARTNER VAN IS ON A MISSION TO END REVERSING ACCIDENTS WITH SURROUND REAR VISION TECHNOLOGY

Thursday, 30 May 2019

  • Representatives from three trades go head-to-head and reverse around challenging obstacle course using all-new PEUGEOT Partner van Surround Rear Vision
  • Parking and reversing account for almost one-in-10 van accidents*
  • Surround Rear Vision uses cameras to track the van’s surroundings, with a feed displayed on a digital screen instead of a conventional rear view mirror
  • To see the tradesmen in action in the PEUGEOT Reverse Challenge, visit: https://youtu.be/5xJhEkqnNuo

With nearly one-in-10 van accidents occurring when reversing or parking, PEUGEOT has invited six of the UK’s tradesmen to go head-to-head in a unique challenge to test new safety-boosting technology on the all-new PEUGEOT Partner van.

Plumbers, Electricians and Carpenters used the all-new PEUGEOT Partner van’s Surround Rear Vision to navigate a specially designed obstacle course made up of building site materials in reverse. Although drivers were timed as they navigated the course, the emphasis was on precision and not speed, as every mistake cost drivers an extra 20 seconds in penalties.

Dodging bricks, pallets and woodpiles, and executing difficult parking manoeuvres, the Electricians came out on top, after safely navigating the course in the quickest time of 4m 49s after penalty deductions.

PEUGEOT’s Surround Rear Vision technology has been developed to increase all round visibility to reduce parking and reversing accidents. Using cameras to monitor the van’s surroundings, with a video feed displayed to the driver, the technology gives drivers a wider field of vision compared to standard side-mirrors.

Research from the Department for Transport shows reversing and parking remains an on-going issue for van drivers, with 1,152 parking and reversing accidents reported in 2017*. These accounted for nearly 10% of all light good vehicle accidents for the year.

The time spent away from work is compounded by costly repairs. The Association for British Insurers previously estimated average vehicle repair costs in the UK have risen by more than a third since 2013, with the average repair bill following an accident at £2,137**.

David Peel, Managing Director of PEUGEOT UK, said: “Today was about having a little fun with our all-new Partner van and its technology, but also highlighting a crucial safety innovation.

“More than three vans a day are involved in a parking or reversing accident, costing businesses time and money. Our Surround Rear Vision technology will undoubtedly reduce that figure as drivers have a far better view of their surroundings.”

The Surround Rear Vision system features two cameras, one located at the base of the passenger side door mirror and the other at the top of the rear panel doors. Footage is relayed to a digital screen that replaces the conventional rear view mirror, giving drivers the best possible exterior visibility from inside the vehicle.

AJ Cookson, from the winning team of Electricians, said: “A reversing or parking prang can easily cause damage to our vehicles and disruption to our businesses. This not only means we’re unable to use the van for work while it is off road for repairs, but also hits our insurance premiums. Scruffy looking vehicles also project a poor image to our customers – we want our vans to look as good as the job we’re there to do.

“The Surround Rear Vision system takes a lot of the stress away when reversing, especially in our blind spots. With panel vans, we have no rear view mirror to use, so technology like Surround Rear Vision is a huge benefit.”

The all-new PEUGEOT Partner van comes with four trim options: S, Grip, Professional and Asphalt. Surround Rear Vision comes as standard on Asphalt trim and is an optional feature across the rest of the line-up. Standard equipment also includes PEUGEOT’s i-Cockpit®, an overhead storage shelf in the cab, DAB radio, automatic headlights and PEUGEOT Connect SOS. Standard and Long body options are available with payloads ranging from 667kg to 1,050kg, depending on model.

To see the tradesmen in action, visit: https://youtu.be/5xJhEkqnNuo

To find out more about the PEUGEOT Partner van, visit: www.business.peugeot.co.uk/range/our-vans/

ENDS

* https://www.gov.uk/government/statistical-data-sets/ras20-drivers-riders-and-vehicles-in-reported-road-accidents

** https://www.abi.org.uk/news/news-articles/2018/11/driving-on-motor-insurers-paying-out-a-record-amount-to-motorists/

PEUGEOT
Stimulating, rewarding driving, sleek design, and uncompromising quality form the brand’s pledge to its customers and help produce the emotion provided by each PEUGEOT vehicle.
Operating in around 160 countries with more than 10,000 points of sale, the brand sold more than 1,740,000 vehicles in 2018.
PEUGEOT combines exacting standards, allure and emotion with the goal of being the definitive high-end, broad-based brand with global reach.

PEUGEOT UK
The UK is the third largest market for PEUGEOT with its UK Headquarters located in Coventry. The UK car line-up includes the 108, 208, all-new 208, 308, all-new 508, 2008 SUV, 3008 SUV and 5008 SUV supplemented by people-carriers and a van range that includes the all-new Partner, Expert and Boxer. PEUGEOT is committed to low emission vehicles, currently selling Partner Electric and with a strategy to electrify every model in the range between 2019 and 2023.

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PEUGEOT UK COMMUNICATIONS Contacts

Jeremy Townsend, Director of Communications
M: +44 (0)7827 896480 | E: jeremy.townsend@mpsa.com

James Parfett, Head of Communications
M: +44 (0)7802 268743 | E: james.parfett@peugeot.com

Kerry Livesey, PR Manager
T: +44 (0)2476 884212 | M: +44 (0) 7940 078848 | E: kerry.livesey.@peugeot.com

Mason Finney, Media Relations Executive
T: +44 (0)2476 884211 | M: +44 (0) 7788 178394 | E: mason.finney@peugeot.com

Craig Morrow, Press Fleet Officer
T: +44 (0)2476 884261 | M: +44 (0) 7747 764745 | E: craig.morrow@mpsa.com

For high-resolution downloadable images of the Peugeot product range, information and news stories, log onto the dedicated Peugeot Press website at: www.peugeotpress.co.uk

Peugeot UK website: www.peugeot.co.uk

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