RESERVATIONS OPEN FOR ALL-NEW PEUGEOT 208 AND e-208 MODELS

Thursday, 25 April 2019

  • Customers can now reserve the all-new PEUGEOT 208 GT Line with a £500 deposit
  • Reservations have opened on the GT Line PureTech petrol, BlueHDi diesel and 100% electric e-208
  • All-new PEUGEOT e-208 comes with a 50kWh battery and 100kW motor, capable of a zero-emissions range of up to 211 miles from a full charge
  • PEUGEOT to offer electrified variants across its model line-up by 2023
  • Reserve the all-new PEUGEOT 208 directly via new208booking.peugeot.co.uk/en

Following unprecedented levels of interest from customers and prospects alike captivated by the freedom to choose a powertrain without having to compromise on technology, looks, or driving pleasure, reservations for the all-new PEUGEOT 208 have now opened, with customers able to reserve online with a £500 deposit, all from the comfort of their own home.

Eager buyers can place a deposit on the GT Line PureTech 100 S&S 8-speed automatic (EAT8), BlueHDi 100 6-speed manual or the 100% electric e-208 model. Actual orders for the all-new PEUGEOT 208 range can be placed from late summer 2019, with the car going on UK sale in early 2020.

The all-new PEUGEOT 208 has already generated huge interest with customers. On the day of its world premiere at the Geneva Motor Show, a customer contacted their local UK Dealer, and placed a deposit on the e-208 before the reservation site had even opened!

Visitors to the all-new PEUGEOT 208 lite showroom (www.peugeot.co.uk/showroom/new-208/) are able to discover more about the car through features, photos and videos. They can either register their interest and thus be kept up to date with all the latest news on the car prior to the UK launch, or they can proceed through to the reservation site where they have the freedom to choose the powertrain of their choice without compromising on technology, looks or driving experience.

Prior to the actual opening of orders, those customers who placed a reservation will be contacted by PEUGEOT to confirm their order choice and ascertain if they would like to transact online or via their local PEUGEOT Dealer. Once demonstrators arrive in the UK, these customers will then be invited to be the first to experience the all-new PEUGEOT 208 for themselves. Then, they will have up to seven days to cancel their order should they subsequently change their minds and have the £500 deposit, paid at reservation, fully refunded.

The all-new PEUGEOT 208 range will be available with a 100% electric, petrol and diesel powertrains. As part of PEUGEOT’s ambitions to provide an electrified version of its entire model range by 2023, the 100% electric all-new e-208 is powered by a 100kW motor and features a 50kWh battery, delivering a zero-emission range of up to 211 miles (WLTP) from a full charge.

Customers can choose from a range of charging methods for the all-new e-208, including 100 kW rapid charging, capable of achieving an 80% charge in as little as 30 minutes.

David Peel, Managing Director of PEUGEOT UK, said: “We’re delighted that our all-new PEUGEOT 208 reservation site has now opened. This is a hugely exciting model for us. Not only does the all-new PEUGEOT 208 deliver on our promise of sharp styling, uncompromising quality and an instinctive driving experience, but the 208 features our first new generation fully electric vehicle, the all-new PEUGEOT e-208.”

Discover the all-new PEUGEOT 208 range at www.peugeot.co.uk/showroom/new-208/ or reserve the all-new 208 directly via new208booking.peugeot.co.uk/en 

ENDS

PEUGEOT
Stimulating, rewarding driving, sleek design, and uncompromising quality form the brand’s pledge to its customers and help produce the emotion provided by each PEUGEOT vehicle.

Operating in around 160 countries with more than 10,000 points of sale, the brand sold more than 1,740,000 vehicles in 2018.

PEUGEOT combines exacting standards, allure and emotion with the goal of being the definitive high-end, broad-based brand with global reach.

PEUGEOT UK
The UK is the third largest market for PEUGEOT with its UK Headquarters located in Coventry. The UK car line-up includes the 108, 208, all-new 208, 308, all-new 508, 2008 SUV, 3008 SUV and 5008 SUV supplemented by people-carriers and a van range that includes the all-new Partner, Expert and Boxer. PEUGEOT is committed to low emission vehicles, currently selling Partner Electric and with a strategy to electrify every model in the range between 2019 and 2023.

If you would like to keep up to date with the PEUGEOT UK Press Department activity and be the first to see what exciting new projects we are launching, please follow us on Twitter and Instagram:

www.twitter.com/PeugeotUKPRwww.instagram.com/PeugeotUKPR

PEUGEOT UK COMMUNICATIONS Contacts

Jeremy Townsend, Director of Communications
M: +44 (0)7827 896480 | E: jeremy.townsend@mpsa.com

James Parfett, Head of Communications
M: +44 (0)7802 268743 | E: james.parfett@peugeot.com

Kerry Livesey, PR Manager
T: +44 (0)2476 884212 | M: +44 (0) 7940 078848 | E: kerry.livesey.@peugeot.com

Mason Finney, Media Relations Executive
T: +44 (0)2476 884211 | M: +44 (0) 7788 178394 | E: mason.finney@peugeot.com

Craig Morrow, Press Fleet Officer
T: +44 (0)2476 884261 | M: +44 (0) 7747 764745 | E: craig.morrow@mpsa.com

For high-resolution downloadable images of the Peugeot product range, information and news stories, log onto the dedicated Peugeot Press website at: www.peugeotpress.co.uk

Peugeot UK website: www.peugeot.co.uk

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