PEUGEOT NEW VEHICLE SALES OUTPERFORM UK MARKET

Thursday, 4 April 2019

  • PEUGEOT records 3.75% year-on-year growth in new vehicle registrations, according to the latest SMMT figures
  • PEUGEOT commercial vehicle and fleet sales on the rise – with PEUGEOT CV registrations up 14% year-on-year
  • Continuing a disciplined approach to avoid last minute deals, a focus on retail and sustainable green channel B2B business and not forcing month ends drives up PEUGEOT residual values
  • PEUGEOT continues its growth and consolidates seventh position in the UK market

PEUGEOT dealers have outperformed the UK new car market so far this year by registering a 3.75% growth in March sales, according to the latest registration figures from the Society of Motor Manufacturers and Traders (SMMT), which shows the UK new car market down 1.85% for the year.

The strong sales performance has enabled PEUGEOT to increase its UK market share from 4.13% to 4.37% in March. PEUGEOT’s 2019 March sales have surpassed 22,900 vehicles, with the brand consolidating seventh position in the UK new vehicle market.

PEUGEOT’s success is supported by its on-going strategy of achieving strong residual values for its latest vehicles, which protects a customer’s investment better as well as delivering attractive monthly premiums on finance deals. PEUGEOT dealers have also adopted a strategy of focusing on retail and green channel sustainable B2B business and are not forced to pre-register vehicles to boost figures.

The year so far has seen PEUGEOT record strong results across all its sectors. Its fleet sales were up in March, with a 4.13% year-on-year growth and a 3.20% UK market share. PEUGEOT commercial vehicles completed the story, with a significant 14% yearly surge in registrations, ensuring the brand is now the third largest commercial vehicle provider in the UK.

David Peel, Managing Director at PEUGEOT UK, said: “Three years ago we began restructuring and resizing our dealer network to ensure that all of our network partners are profitable and motivated. We have a clear disciplined strategy to build a solid, sustainable foundation through a responsible trading style that delivers strong residual values. Add to this our award winning PEUGOET range of cars and vans and it’s no surprise to see the results starting to pay off as our brand continues to grow from strength to strength.

“In the coming months and years, we are looking to accelerate this momentum with our transition into electric powertrains. As already announced, we will be offering a full electric or Plug in Hybrid variant across our entire model line-up by the year 2023 starting with our first-ever fully electric model, the e-208, that will arrive at dealers later this year.”

All PEUGEOT cars are available through PEUGEOT’s Order Online facility, allowing customers to order their car online including part exchange from start to finish, and arrange collection or delivery from the dealer of their choice.

Find out more about PEUGEOT Order Online here: https://offers.peugeot.co.uk/

ENDS

PEUGEOT
Stimulating, rewarding driving, sleek design, and uncompromising quality form the brand’s pledge to its customers and help produce the emotion provided by each PEUGEOT vehicle.

Operating in around 160 countries with more than 10,000 points of sale, the brand sold more than 1,740,000 vehicles in 2018.

PEUGEOT combines exacting standards, allure and emotion with the goal of being the definitive high-end, broad-based brand with global reach.

PEUGEOT UK
The UK is the third largest market for PEUGEOT with its UK Headquarters located in Coventry. The UK car line-up includes the 108, 208, all-new 208, 308, all-new 508, 2008 SUV, 3008 SUV and 5008 SUV supplemented by people-carriers and a van range that includes the all-new Partner, Expert and Boxer. PEUGEOT is committed to low emission vehicles, currently selling Partner Electric and with a strategy to electrify every model in the range between 2019 and 2023.

If you would like to keep up to date with the PEUGEOT UK Press Department activity and be the first to see what exciting new projects we are launching, please follow us on Twitter and Instagram:

www.twitter.com/PeugeotUKPR / www.instagram.com/PeugeotUKPR

PEUGEOT UK COMMUNICATIONS Contacts

Jeremy Townsend, Director of Communications
M: +44 (0)7827 896480 | E: jeremy.townsend@mpsa.com

James Parfett, Head of Communications
M: +44 (0)7802 268743 | E: james.parfett@peugeot.com

Kerry Livesey, PR Manager
T: +44 (0)2476 884212 | M: +44 (0) 7940 078848 | E: kerry.livesey.@peugeot.com

Mason Finney, Media Relations Executive
T: +44 (0)2476 884211 | M: +44 (0) 7788 178394 | E: mason.finney@peugeot.com

Craig Morrow, Press Fleet Officer
T: +44 (0)2476 884261 | M: +44 (0) 7747 764745 | E: craig.morrow@mpsa.com

For high-resolution downloadable images of the Peugeot product range, information and news stories, log onto the dedicated Peugeot Press website at: www.peugeotpress.co.uk  

Peugeot UK website: www.peugeot.co.uk

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