Monday, 25 March 2019

  • First UK order for the all-new PEUGEOT e-208 placed on the opening day of Geneva International Motor Show, where the zero emission model made its public debut
  • Customer Neal Street placed the order at Truscott’s PEUGEOT Barnstaple without even seeing the all-new PEUGEOT e-208 in person
  • All-new PEUGEOT e-208 is the first of a new generation of electric PEUGEOTs and is powered by a 100kW electric motor and 50kWh battery, producing a range up to 211 miles (WLTP)
  • The reveal of the all-new PEUGEOT e-208 marks the first stage of the brand’s commitment to offer an electrified version of its entire range, set to be complete by 2023

Car buyers usually wait until they can drive a new model before signing on the dotted line but one PEUGEOT customer couldn’t even wait to see the all-new e-208 before placing a deposit.

On the same day the all-new 100% PEUGEOT 208 made its public world debut at the Geneva Motor Show, Neal Street paid a deposit at Truscott’s PEUGEOT Barnstaple to secure one of the very first vehicles to arrive in the UK. He wanted to be at the front of the queue and placed his order before official order books opened.

Street, a self-confessed car enthusiast, wasn’t put off by the fact PEUGEOT is yet to confirm UK pricing. He said: “I have total confidence in the PEUGEOT brand. The information I gathered online gave me all the information I needed to place a deposit. From past experience I expect the price of the all-new e-208 to be competitive and I really like its distinctive design, especially inside.”

The all-new PEUGEOT 208 will be available with a choice of battery electric, petrol and diesel powertrains. As part of PEUGEOT’s ambition to provide an electrified version of every model in its range by 2023, the 100% electric all-new e-208 is powered by a 100kW motor and features a 50kWh battery, delivering a zero-emission range of up to 211 miles (WLTP) from a full charge.

Managing Director of PEUGEOT UK, David Peel, said: “I was excited to hear the news of the first PEUGEOT e-208 order being placed so soon after its unveiling. The 2019 Geneva Motor Show was always going to be an important event for us as we launch the first in a new generation of electrified PEUGEOT models and we are all thrilled that the all-new e-208 has had such an immediate impact.”

Customers can choose from a range of charging methods for the all-new PEUGEOT e-208, including 100kW rapid charging, capable of achieving an 80% charge in as little as 30 minutes.

Mr. Street said: “The PEUGEOT e-208 really stood out to me from the moment I saw it. The bold and distinctive design cues of the car, especially those of the interior and the digital driving aids made the e-208 really appealing. The eye-catching style adds to the sense of refinement that comes with driving an electric car. I can’t wait to drive my car and to get fully immersed into the world of EVs.”

Customers, who want to be the first to order the all-new PEUGEOT 208 online, can make a reservation in April 2019, with the full range open for orders late Summer 2019.

Find out more about the all-new PEUGEOT e-208 at:


Stimulating, rewarding driving, sleek design, and uncompromising quality form the brand’s pledge to its customers and help produce the emotion provided by each PEUGEOT vehicle.

Operating in around 160 countries with more than 10,000 points of sale, the brand sold more than 1,740,000 vehicles in 2018.

PEUGEOT combines exacting standards, allure and emotion with the goal of being the definitive high-end, broad-based brand with global reach.

The UK is the third largest market for PEUGEOT with its UK Headquarters located in Coventry. The UK car line-up includes the 108, 208, all-new 208, 308, all-new 508, 2008 SUV, 3008 SUV and 5008 SUV supplemented by people-carriers and a van range that includes the all-new Partner, Expert and Boxer. PEUGEOT is committed to low emission vehicles, currently selling Partner Electric and with a strategy to electrify every model in the range between 2019 and 2023.

If you would like to keep up to date with the PEUGEOT UK Press Department activity and be the first to see what exciting new projects we are launching, please follow us on Twitter and Instagram:


Jeremy Townsend, Director of Communications
M: +44 (0)7827 896480 | E:

James Parfett, Head of Communications
M: +44 (0)7802 268743 | E:

Kerry Livesey, PR Manager
T: +44 (0)2476 884212 | M: +44 (0) 7940 078848 | E:

Mason Finney, Media Relations Executive
T: +44 (0)2476 884211 | M: +44 (0) 7788 178394 | E:

Craig Morrow, Press Fleet Officer
T: +44 (0)2476 884261 | M: +44 (0) 7747 764745 | E:

For high-resolution downloadable images of the Peugeot product range, information and news stories, log onto the dedicated Peugeot Press website at:

Peugeot UK website:



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