Wednesday, 20 February 2019

  • PEUGEOT launches new ‘MOTION & e-MOTION’ brand signature to mark its transition towards an electric future
  • New electrified PEUGEOT Lion emblem to be unveiled at the 2019 Geneva Motor Show
  • Entire PEUGEOT range to be electrified by 2023, with first electric model set to be released later this year
  • Find out more about the full PEUGEOT range at

PEUGEOT has announced a new brand signature to accompany its transition towards electrification: ‘MOTION & e-MOTION’, and will unveil a refashioned Lion emblem on a new model at the 2019 Geneva Motor Show.

Adapted from the brand’s familiar ‘MOTION & EMOTION’ signature introduced in 2010, the new ‘MOTION & e-MOTION’ wording signals the start of PEUGEOT’s plan to provide a fully electrified PEUGEOT range by 2023, as set out by Manging Director David Peel at the 2019 National Dealer Conference.

The new brand signature will be displayed alongside a revamped electrified version of the PEUGEOT Lion emblem at the 2019 Geneva Motor Show, symbolising the electrification of the brand with green and blue dichroic light effects and reflections on its sculpted surfaces.

Created by PEUGEOT’s Design Lab to celebrate the 160th anniversary of the PEUGEOT emblem, the existing Lion debuted at the 2018 Geneva Motor Show to visualise the pride and strength of the brand. The green and blue sheen of the 2019 PEUGEOT Lion will be used as a central style cue on a new model, symbolising the bold move PEUGEOT is making towards electrification.

The MOTION & e-MOTION tagline has already been used to drive PEUGEOT’s electric ambitions with the PEUGEOT e-LEGEND concept unveiled last year, and will be instrumental to the PHEV technology introduced at the end of 2019 in models including the PEUGEOT 3008 SUV, all-new 508 Fastback and 508 SW.

David Peel, Managing Director of PEUGEOT UK said: “The ‘MOTION & e-MOTION’ signature we are rolling out really encapsulates our vision for what we want the brand to stand for. Adapting the signature we have been using for almost a decade demonstrates how we are a brand that is sticking to principle qualities PEUGEOT is known for, while evolving to fit with an electric future.

 “We have already seen some great progress on our road towards electrification with the likes of the e-LEGEND concept car, and the year ahead promises to be even more exciting as we stick to our ‘MOTION & e-MOTION’ mantra.”

Alongside PEUGEOT’s #unboringthefuture social tag, the ‘MOTION & e-MOTION’ signature will be used for all the brand’s work during and following the 2019 Geneva International Motor Show.

To find out more about the full PEUGEOT range visit: Information on the PEUGEOT design lab can be found at:


Stimulating, rewarding driving, sleek design, and uncompromising quality form the brand’s pledge to its customers and help produce the emotion provided by each PEUGEOT vehicle. Operating in around 160 countries with more than 10,000 points of sale, the brand sold more than 1,740,000 vehicles in 2018. PEUGEOT combines exacting standards, allure and emotion with the goal of being the definitive high-end, broad-based brand with global reach.

The UK is the third largest market for PEUGEOT with its UK Headquarters located in Coventry. The UK car line-up includes the 108, 208, 308, all-new 508, 2008 SUV, 3008 SUV and 5008 SUV supplemented by people-carriers and a van range that includes the all-new Partner, Expert and Boxer. PEUGEOT is committed to low emission vehicles, currently selling Partner Electric and with a strategy to electrify every model in the range between 2019 and 2023.

If you would like to keep up to date with the PEUGEOT UK Press Department activity and be the first to see what exciting new projects we are launching, please follow us on Twitter and Instagram: /


Jeremy Townsend, Director of Communications
M: +44 (0)7827 896480 | E:

James Parfett, Head of Communications
M: +44 (0)7802 268743     |E:

Kerry Livesey, PR Manager
T: +44 (0)2476 884212 | M: +44 (0) 7940 078848 | E:

Mason Finney, Media Relations Executive
T: +44 (0)2476 884211 | M: +44 (0) 7788 178394 | E:

Craig Morrow, Press Fleet Officer
T: +44 (0)2476 884261 | M: +44 (0) 7747 764745 | E:

For high-resolution downloadable images of the Peugeot product range, information and news stories, log onto the dedicated Peugeot Press website at:  

Peugeot UK website:


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