Tuesday, 5 February 2019

  • PEUGEOT 308 SW 1.5 BlueHDi 130 replaces model from a rival brand on Advantage Smollan REL fleet
  • Cavernous luggage space and safety features were factors in securing the deal
  • PEUGEOT 308 SW combines strong driver appeal with tax efficiency and low emissions

Advantage Smollan, the global outsourced sales and marketing solutions provider, has taken delivery of a fleet of 50 PEUGEOT 308 SW models for use by the company’s REL Field Marketing team. PEUGEOT won the contract to supply the vehicles from a competitor that has supplied REL Field Marketing for the past 10 years.

“This is a watershed moment for Advantage Smollan because for the last 10 years we have always bought a competitor product”, says David Millar, Procurement Manager at Advantage Smollan. “In this instance, the remit from the clients meant that PEUGEOT had the best offering in the marketplace compared to other manufacturers. We were able to get the cars on budget, providing the right tool for the job of the client, at a spec level that was attractive to the drivers! Just as important were the good P11D value and CO2 figures.”

The cavernous boot size, extending from 660-litres with the rear seats in place to 1,775-litres with the rear seats folded, proved to be a winner for Advantage Smollan. The “Magic Flat” 60/40 split rear seats can be folded flat at the touch of a button from the boot. Safety features were also important for the company. Safety and security equipment for the GT Line specification models includes front, side and curtain airbags, LED headlights, PEUGEOT Connect SOS and Assistance, reversing camera with 9.7-inch colour capacitive touchscreen and parking sensors front and rear.

Power for the Advantage Smollan PEUGEOT 308 SW GT Line models comes from one of the latest and cleanest diesel engines to power the PEUGEOT range, Groupe PSA’s downsized 1.5-litre BlueHDi 130 engine with stop and start technology and six-speed manual transmission. The BlueHDi 130 engine made its debut in the 308 range in 2018 and meets the stringent Euro 6.2 emissions limits. SCR AdBlue® technology ensures that NOx emissions are the lowest possible. CO2 emissions of 100g/km ensure that benefit-in-kind taxation for the drivers is also low. The cars will be run on a three-year contract hire agreement with maintenance, covering some 25,000 miles per year.

“The style and practicality of the 308 SW has clearly proved a winner for Advantage Smollan, along with the high level of safety and security equipment fitted to the cars as standard”, comments Martin Gurney, Groupe PSA UK Fleet Director. “Winning a fleet order from an established competitor is terrific news for PEUGEOT and we are delighted that the PEUGEOT 308 SW matches Advantage Smollan’s requirements so closely.


Since 1810 PEUGEOT has been producing durable products of excellence, since 1858 all are branded with the Lion logo – chosen to demonstrate strength, suppleness and swiftness to personify the durability of its products. As one of the earliest automotive producers, the PEUGEOT brand can trace its roots back to 1889 when it began producing automobiles and since then over 65 million vehicles have been produced, advancing technology with style and efficiency to enhance the customer experience. PEUGEOT is present in 160 countries, has 10,000 franchised Dealerships and is recognised the world over for the quality and design excellence of its products.

The UK is the third largest market for PEUGEOT with its UK Headquarters located in Coventry. The UK car line-up includes the 108, 208, 308, all-new 508, 2008 SUV, 3008 SUV and 5008 SUV supplemented by people-carriers and a van range that includes the all-new Partner, Expert and Boxer. The standard car and van line-up is supported by Electric Vehicles. The range includes the iOn and the Electric version of their most popular small van, the Partner Electric.

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Jeremy Townsend, Director of Communications
M: +44 (0)7827 896480 | E:

James Parfett, Head of Communications
M: +44 (0)7802 26874 | E:

Kerry Livesey, PR Manager
T: +44 (0)2476 884212 | M: +44 (0) 7940 078848 | E:

Mason Finney, Media Relations Executive
T: +44 (0)2476 884211 | M: +44 (0) 7788 178394 | E:

Craig Morrow, Press Fleet Officer
T: +44 (0)2476 884261 | M: +44 (0) 7747 764745 | E:

John Kendall, LCV and Fleet PR Consultant
T: +44 (0)1373 834607 | M: +44 (0)7941 782956 | E:

For high-resolution downloadable images of the PEUGEOT product range, information and news stories, log onto the dedicated PEUGEOT Press website at:

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