Friday, 14 December 2018

  • First motorists get their hands on the all-new PEUGEOT 508 First Edition model in Middlesex
  • All-new PEUGEOT 508 First Edition revealed at 2018 Geneva Motor Show with a limited run of just 200 vehicles produced for the UK market
  • Find out more about the all-new PEUGEOT 508 First Edition:

The first set of keys for the all-new PEUGEOT 508 First Edition were handed over to customers at Palmers PEUGEOT in Watford.

To mark the inaugural occasion, Mr. and Mrs. Barnes from Northwood, London, were given the keys to their all-new PEUGEOT 508 First Edition by David Peel, Managing Director of PEUGEOT UK.

The collection of the all-new PEUGEOT 508 First Edition comes as an upgrade for Mr. and Mrs. Barnes who traded in their current PEUGEOT 508 GT before securing the first of only 200 First Edition models in the UK.

As part of the purchase, Mr. and Mrs. Barnes received a bespoke handover pack designed by the PEUGEOT Design Lab. The bespoke handover pack is included for all customers who place an order for the exclusive First Edition models.

Revealed at the Geneva Motor Show 2018, the all-new PEUGEOT 508 First Edition was made available to order to the public from the 6 March with only 200 models available to UK motorists.

The limited edition model comes as a high-spec version of the all-new PEUGEOT 508. The all-new PEUGEOT 508 First Edition features a range of style cues including front grille trim in gloss black and 19” ‘Augusta’ wheels featuring an exclusive tinted varnish, multipoint massage driver and front passenger seats with Alcantara® and part Nappa Mistral full grain leather seat trim.

The all-new PEUGEOT 508 First Edition also provides a diverse range of innovative on-board tech for the driver, including fully automated parking assistance, a 360° colour camera system and a wireless smartphone charging plate to keep your mobile’s battery topped up during long drives.

The Fastback also comes with PEUGEOT’s innovative Night Vision function. PEUGEOT’S Night Vision system is a first to the automotive D-segment, helping the driver to detect living obstacles in front of their vehicle at night, within a range of up to 200m beyond the main headlights scope.

David Peel, Managing Director at PEUGEOT UK, said: “It’s great to see such demand for the all-new PEUGEOT 508 First Edition. This premium spec level brings innovative PEUGEOT technology and cutting-edge style to complement the model’s radical new ‘Fastback’ design.

“2018 has been a big year for PEUGEOT with a strong range of new products showcasing some of the most innovative and advanced technology in the automotive industry. The limited run of all-new PEUGEOT 508 First Editions is just one example of the great products added to the PEUGEOT range, and it was my pleasure to be personally to provide the first set of all-new PEUGEOT 508 First Edition keys to Mr. and Mrs. Barnes.”

To find a PEUGEOT Dealership, head to



Since 1810 PEUGEOT has been producing durable products of excellence, since 1858 all are branded with the Lion logo – chosen to demonstrate strength, suppleness and swiftness to personify the durability of its products. As one of the earliest automotive producers, the PEUGEOT brand can trace its roots back to 1889 when it began producing automobiles and since then over 65 million vehicles have been produced, advancing technology with style and efficiency to enhance the customer experience. PEUGEOT is present in 160 countries, has 10,000 franchised Dealerships and is recognised the world over for the quality and design excellence of its products.


The UK is the third largest market for PEUGEOT with its UK Headquarters located in Coventry. The UK car line-up includes the 108, 208, 308, 2008 SUV, 3008 SUV, all-new 5008 SUV and all-new 508 supplemented by people-carriers and a van range that includes the Partner, Expert and Boxer. The standard car and van line-up is supported by Electric Vehicles. The range includes the iOn and the Electric version of their most popular small van, the Partner Electric.

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Jeremy Townsend, Director of Communications
M: +44 (0)7827 896480 | E:

James Parfett, Head of Communications
M: +44 (0)7802 268743 | E:

Kerry Livesey, PR Manager
T: +44 (0)2476 884212 | M: +44 (0) 7940 078848 | E:

Mason Finney, Media Relations Executive
T: +44 (0)2476 884211 | M: +44 (0) 7788 178394 | E:

Craig Morrow, Press Fleet Officer
T: +44 (0)2476 884261 | M: +44 (0) 7747 764745 | E:

For high-resolution downloadable images of the Peugeot product range, information and news stories, log onto the dedicated Peugeot Press website at:

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