NEW TECHNOLOGY AND DRIVER AIDS ADDED TO PEUGEOT 308 WITH 'TECH EDITION' TRIM LEVEL

Thursday, 26 July 2018

  • PEUGEOT 308 gets latest connected technology and driver assistance systems
  • Enhanced Tech Edition is priced £1,450 above Allure specification
  • New trim level available in hatch or SW with four efficient engine options starting from £22,400
  • Specification includes Adaptive Cruise Control, Active Lane Keeping Assist, Active Blind Spot Detection, City Park and Automatic Emergency Braking

The PEUGEOT 308 has been upgraded with a new Tech Edition trim level, making use of a wide range of technology and advanced driver assistance systems to maximise customer appeal.

The specification, which carries a £1,450 price premium over existing Allure trim, includes a Drive Assist Pack, Safety Pack and PEUGEOT Connect SOS and Assistance.

Drive Assist Pack features Adaptive Cruise Control and Automatic Emergency Braking, while the Safety Pack adds Driver Attention Alert, PEUGEOT Smartbeam Assistance, speed limit recognition and recommendation, Active Lane Keeping Assistance and Active Blind Spot Detection.

Comfort and convenience is improved with the addition of LED front interior light with reading spotlights and rear interior light with timer, front and rear parking sensors, City Park, colour reversing camera, power folding door mirrors with courtesy approach lighting, a rear central armrest with ski flap and two cup-holders and automatic dual zone climate control.

The Tech Edition also brings interior changes including aluminium style pedals and door sill, front passenger seat lumbar adjustment, Alcantara® seats with double overstitch details in orange and Tech Edition blue and sports style front seats with elongated cushion bases and increased side support.

On the outside, Tech Edition brings chrome side window trim and radiator grille, aluminium door sill finishers, a panoramic fixed Cielo glass roof with electric blind, halogen fog lights, 17" 'Rubis' diamond cut alloy wheels and aluminium longitudinal roof bars for the SW model.

PEUGEOT 308 Tech Edition is available in hatch and SW form with 1.2-litre PureTech 130 S&S or 1.5-litre BlueHDi 130 S&S engines twinned with either a 6-speed manual or EAT8 automatic gearbox.

David Peel, Managing Director of PEUGEOT UK, said: “The addition of the Tech Edition to PEUGEOT 308 means technology, safety, comfort and convenience are available in an affordable package for consumers. The list of safety and driver assistance features are impressive and provide drivers with everything they need for modern motoring. The 308 has always been a popular car for us and we are confident the Tech Edition will help continue and broaden its appeal.”

Available to order now, prices start from £22,400 for PEUGEOT 308 Tech Edition.

To find out more about all the vehicles in the PEUGEOT range, visit www.peugeot.co.uk

ENDS

PEUGEOT

Since 1810 PEUGEOT has been producing durable products of excellence, since 1858 all are branded with the Lion logo – chosen to demonstrate strength, suppleness and swiftness to personify the durability of its products. As one of the earliest automotive producers, the PEUGEOT brand can trace its roots back to 1889 when it began producing automobiles and since then over 65 million vehicles have been produced, advancing technology with style and efficiency to enhance the customer experience. PEUGEOT is present in 160 countries, has 10,000 franchised Dealerships and is recognised the world over for the quality and design excellence of its products.

PEUGEOT UK

The UK is the third largest market for PEUGEOT with its UK Headquarters located in Coventry. The UK car line-up includes the 108, 208, New 308, 508, 2008 SUV, 3008 SUV and All-New 5008 SUV supplemented by people-carriers and a van range that includes the Partner, Expert and Boxer. The standard car and van line-up is supported by Electric Vehicles. The range includes the iOn and the Electric version of their most popular small van, the Partner Electric.

If you would like to keep up to date with the PEUGEOT UK Press Department activity and be the first to see what exciting new projects we are launching, please follow us on Twitter and Instagram:

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PEUGEOT UK COMMUNICATIONS Contacts

Andrew Didlick, Director Communications, Events & Brand Partnerships
M: +44 (0) 7836 362859 | E: andrew.didlick@mpsa.com

James Parfett, Head of Communications
M: +44 (0)7802 26874 | E: james.parfett@peugeot.com

Kerry Livesey, PR Manager
T: +44 (0)2476 884212 | M: +44 (0) 7940 078848 | E: kerry.livesey.@peugeot.com

Mason Finney, Media Relations Executive
T: +44 (0)2476 884211 | M: +44 (0) 7788 178394 | E: mason.finney@peugeot.com

Craig Morrow, Press Fleet Officer
T: +44 (0)2476 884261 | M: +44 (0) 7747 764745 | E: craig.morrow@mpsa.com

For high-resolution downloadable images of the Peugeot product range, information and news stories, log onto the dedicated Peugeot Press website at: www.peugeotpress.co.uk

Peugeot UK website: www.peugeot.co.uk

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