PEUGEOT 3008 SUV ENSURES SAFETY OF FUTURE DRIVING INNOVATIONS AND TRANSPORTATION NETWORKS

Thursday, 5 July 2018

  • PEUGEOT 3008 SUV forms base of Transport Research Lab’s (TRL) latest digital driving simulator, the DigiCar
  • The simulator will be used by TRL as an innovative research tool to aid in developing safer transportation methods
  • The DigiCar will provide a virtual validation environment for smart motorways, major road networks and local roads, impairment, driver distraction and ADAS technologies
  • The PEUGEOT 3008 SUV was chosen as it is one of the most popular and modern SUVs available on the market with top-level safety features

PEUGEOT has donated a brand new PEUGEOT 3008 SUV to form the base of TRL’s latest digital driving simulator, the DigiCar.

The state-of-the art simulator will be used by TRL, the centre of excellence for future transport, as an innovative research tool to aid in developing safer transport, conducting research into driver behaviour in a range of scenarios such as distracted driving, smart motorways and the development of technologies like Advanced Driver Assistance Systems (ADAS).

The simulator has been based on the PEUGEOT 3008 SUV – one of the most popular and modern SUVs on the market with a five star NCAP safety rating. The technology in the PEUGEOT 3008 SUV includes PEUGEOT’s innovative i-Cockpit® which offers a more intuitive and engaging driving experience.

In addition, the PEUGEOT 3008 SUV offers a host of safety features as standard on all trim levels, including: AEBS – Automatic Emergency Braking System, CDS - Dynamic Stability Control and ASR - Electronic Anti-skid System and a Driver Attention Alert System.

The DigiCar provides a platform for repeatable testing, gathering accurate data for analysis and dissemination, enabling Governments, manufacturers and others to make informed decisions regarding the introduction of vehicle automation. 

David Peel, Managing Director PEUGEOT UK, said: “Safety is a key consideration for PEUGEOT when designing our cars and our 3008 SUV is a clear reflection of that, incorporating innovative safety features and technologies. As a result, when TRL approached us to donate a vehicle to form the base of their new DigiCar, we were more than happy to provide a 3008 SUV for that purpose. The purpose of the simulator fits perfectly with PEUGEOT’S commitment to safety and innovation in motoring. It is fantastic to know that one of our vehicles will be contributing towards ensuring the safety of future automotive developments, motoring networks and vehicle technologies.”

Ryan Robbins, Senior Human Factors Researcher at TRL, said: “We are delighted that PEUGEOT could provide us with a brand new PEUGEOT 3008 SUV to form the basis of our brand new DigiCar simulator. We chose to use this car because of its popular interior layout and raised head up display, which makes it an ideal base for our simulator. It is a fantastic tool that ensures safer future transportation.”

The award-winning PEUGEOT 3008 SUV has sold over 350,000 worldwide and nearly 30,000 in the UK since its launch in 2016.

For more information about the PEUGEOT 3008 SUV, visit www.peugeot.co.uk/3008SUV

ENDS

PEUGEOT

Since 1810 PEUGEOT has been producing durable products of excellence, since 1858 all are branded with the Lion logo – chosen to demonstrate strength, suppleness and swiftness to personify the durability of its products. As one of the earliest automotive producers, the PEUGEOT brand can trace its roots back to 1889 when it began producing automobiles and since then over 65 million vehicles have been produced, advancing technology with style and efficiency to enhance the customer experience. PEUGEOT is present in 160 countries, has 10,000 franchised Dealerships and is recognised the world over for the quality and design excellence of its products.

PEUGEOT UK

The UK is the third largest market for PEUGEOT with its UK Headquarters located in Coventry. The UK car line-up includes the 108, 208, New 308, 508, 2008 SUV, 3008 SUV and All-New 5008 SUV supplemented by people-carriers and a van range that includes the Partner, Expert and Boxer. The standard car and van line-up is supported by Electric Vehicles. The range includes the iOn and the Electric version of their most popular small van, the Partner Electric.

If you would like to keep up to date with the PEUGEOT UK Press Department activity and be the first to see what exciting new projects we are launching, please follow us on Twitter and Instagram:

www.twitter.com/PeugeotUKPR /www.instagram.com/PeugeotUKPR

PEUGEOT UK COMMUNICATIONS Contacts

Andrew Didlick, Director Communications, Events & Brand Partnerships
M: +44 (0) 7836 362859 | E: andrew.didlick@mpsa.com

James Parfett, Head of Communications
M: +44 (0)7802 268743 | E: james.parfett@peugeot.com

Kerry Livesey, PR Manager
T: +44 (0)2476 884212 | M: +44 (0) 7940 078848 | E: kerry.livesey.@peugeot.com

Mason Finney, Media Relations Executive
T: +44 (0)2476 884211 | M: +44 (0) 7788 178394 | E: mason.finney@peugeot.com

Craig Morrow, Press Fleet Officer
T: +44 (0)2476 884261 | M: +44 (0) 7747 764745 | E: craig.morrow@mpsa.com

For high-resolution downloadable images of the Peugeot product range, information and news stories, log onto the dedicated Peugeot Press website at: www.peugeotpress.co.uk

Peugeot UK website: www.peugeot.co.uk

About TRL

TRL is a centre of excellence for future transport; we provide innovative research, technology and software solutions for surface transport modes and related markets of automotive, motorsport, insurance and energy.

Independent from government, industry and academia, TRL provides organisations with the evidence-base to enable future innovation in transport. Core areas of expertise include transport safety; vehicle engineering & simulation; investigations & major incident forensics; human factors & behavioural science; intelligent transport systems; infrastructure asset management; and sustainability & climate change.

TRL was established in 1933 within the British Government as the UK's Transport Research Laboratory and was subsequently privatised in 1996. Today, TRL has more than 1,000 clients across 145 countries, driving positive societal and economic benefit worldwide.

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