PEUGEOT SHAKES UP CLASSIC SALOON SILHOUETTE WITH REVEAL OF ALL-NEW 508
Thursday, 22 February 2018
- PEUGEOT reveals all-new 508 with radical ‘Fastback’ design for the first time at Geneva Motor Show
- Showcases new low and compact 5-door silhouette, injecting stylish design and exceptional drive into the D-class segment
- Comes equipped with the latest generation PEUGEOT i-Cockpit® technology and efficient range of PureTech and BlueHDi engines
- Follows in the wake of the multi award-winning PEUGEOT 2008 SUV, 3008 SUV and all-new 5008 SUV
- All-new PEUGEOT 508 will be available to order from summer 2018
The Geneva Motor Show will see PEUGEOT raise the bar in the D-class segment with the world reveal of its all-new 508, sporting a radical new aerodynamic design.
Breaking the mould of the traditional, four door saloon silhouette this exciting new model combines a bold new low coupé design with the enhanced practicality of five doors.
Its striking new look takes inspiration from a sports coupé, with sharp side window design, elegant frameless doors and alloy wheels designed to fill the wheel arch housings. It showcases a beautifully integrated rear hatch, offering a significantly larger aperture to the generous 487-litre boot whilst carrying all the hallmark features of the latest PEUGEOT vehicles, including the full LED ‘claw-effect’ rear lights.
With its sharp exterior design, beautifully appointed, premium interior and the very latest generation of the PEUGEOT i-Cockpit®, the all-new PEUGEOT 508 delivers a whole new driving experience to D-segment car buyers.
Inside, it contains the three main characteristics of the PEUGEOT i-Cockpit®, including the compact, full grain leather trimmed steering wheel, a large 10-inch capacitive touchscreen angled towards the driver and a 12.3-inch head-up digital instrument panel. It also features i-Cockpit® Amplify, which enables the driver to choose between two levels of ambience – “Boost” and “Relax”.
Available with a range of six highly efficient petrol and diesel engine / transmission combinations, covering 130 to 225hp, the all-new PEUGEOT 508 offers an exceptional driving experience.
The new flagship model comes equipped with class-leading levels of advanced driver assistance systems, including a new night vision system, which is new to the segment and uses an infrared camera with the ability to detect pedestrians at night and in cases of reduced visibility.
Jean-Philippe Imparato, CEO of PEUGEOT, said: “The all-new PEUGEOT 508 is finally here. After the success of our latest high profile launches and our SUV offensive with the multi-award winning PEUGEOT 2008 SUV, 3008 SUV and all-new 5008 SUV, with the all-new PEUGEOT 508 we carry the exact same ambition; to shake up the market with an outstanding new car that can compete with the best. And, for the D segment, we are talking about the best car manufacturers in the world. The all-new PEUGEOT 508 is a perfect example of the ambition that we embody in everything that we do; continuing to establish PEUGEOT as the best ‘high-end generalist’ car manufacturer in the market.”
The all-new PEUGEOT 508 will be available to order from summer 2018.
Since 1810 PEUGEOT has been producing durable products of excellence, since 1858 all are branded with the Lion logo – chosen to demonstrate strength, suppleness and swiftness to personify the durability of its products. As one of the earliest automotive producers, the PEUGEOT brand can trace its roots back to 1889 when it began producing automobiles and since then over 65 million vehicles have been produced, advancing technology with style and efficiency to enhance the customer experience. PEUGEOT is present in 160 countries, has 10,000 franchised Dealerships and is recognised the world over for the quality and design excellence of its products.
The UK is the third largest market for PEUGEOT with its UK Headquarters located in Coventry. The UK car line-up includes the 108, 208, New 308, 508, 2008 SUV, 3008 SUV and All-New 5008 SUV supplemented by people-carriers and a van range that includes the Partner, Expert and Boxer. The standard car and van line-up is supported by Electric Vehicles. The range includes the iOn and the Electric version of their most popular small van, the Partner Electric.
If you would like to keep up to date with the PEUGEOT UK Press Department activity and be the first to see what exciting new projects we are launching, please follow us on Twitter and Instagram:
PEUGEOT UK COMMUNICATIONS Contacts
Andrew Didlick, Director Communications, Events & Brand Partnerships
M: +44 (0) 7836 362859 | E: firstname.lastname@example.org
James Parfett, Head of Communications
M: +44 (0)7802 26874 | E: email@example.com
Kerry Livesey, PR Manager
T: +44 (0)2476 884212 | M: +44 (0) 7940 078848 | E: kerry.livesey.@peugeot.com
Mason Finney, Media Relations Executive
T: +44 (0)2476 884211 | M: +44 (0) 7788 178394 | E: firstname.lastname@example.org
Craig Morrow, Press Fleet Officer
T: +44 (0)2476 884261 | M: +44 (0) 7747 764745 | E: email@example.com
For high-resolution downloadable images of the Peugeot product range, information and news stories, log onto the dedicated Peugeot Press website at: www.peugeotpress.co.uk
Peugeot UK website: www.peugeot.co.uk