Thursday, 8 February 2018

  • PEUGEOT Dealers embrace new corporate identity (CI) with 116 completed in 12 months
  • New CI complements premium positioning of new PEUGEOT SUV family and focus on quality
  • Finishing touches are being made to the final Dealerships within the network

PEUGEOT Dealers across the UK have been rapidly transforming according to new brand guidelines as the company rolls out its new corporate identity with full force.

The new PEUGEOT Retail Concept has been designed to bring Dealers and service departments, wearing the famous lion badge, in line with the latest PEUGEOT models, offering customers an elegant and inviting environment to select their new car.

PEUGEOT’s latest generation showrooms are typified by high quality fixtures and fittings, with neutral colours to contrast the distinctive blue pantone of the exterior. Customers enjoy new break out areas with free Wi-Fi and lounge-style seating, while an overall feeling of spaciousness and light completes the experience.

The first site to receive the new CI was Robins & Day Croydon and the finishing touches are now being made to the final Dealerships, at which point the entire PEUGEOT network will be complete. .

David Peel, Managing Director at PEUGEOT UK commented: “With the launch of our outstanding new SUV family now complete, and more exciting new models in the pipeline, it’s only right that we created the best possible environment for our customers.

“The way the network has embraced the new CI has been exemplary and the fit and finish of the completed Dealerships is truly a class act. This level of quality is a demonstration of our commitment to delivering a first-rate customer experience throughout the ownership journey.”

PEUGEOT’s new Dealerships are fully integrated with the brand’s revolutionary Order Online facility, which allows customers to order their car online from start to finish, and arrange collection or delivery from the Dealer of their choice.


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Since 1810 PEUGEOT has been producing durable products of excellence, since 1858 all are branded with the Lion logo – chosen to demonstrate strength, suppleness and swiftness to personify the durability of its products. As one of the earliest automotive producers, the PEUGEOT brand can trace its roots back to 1889 when it began producing automobiles and since then over 65 million vehicles have been produced, advancing technology with style and efficiency to enhance the customer experience. Demonstrated through its Brand signature ‘Motion & Emotion’, PEUGEOT is present in 160 countries, has 10,000 franchised Dealerships and is recognised the world over for the quality and design excellence of its products.


The UK is the third largest market for PEUGEOT with its UK Headquarters located in Coventry. The UK car line-up includes the 108, 208, 308, 508, 2008 SUV, 3008 SUV and 5008 SUV supplemented by people-carriers and a four-model van range that includes the Bipper, Partner, Expert and Boxer. The standard car and van line-up is supported by Electric Vehicles. The range includes the iOn and the Electric version of their most popular small van, the Partner Electric.

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Andrew Didlick, Director Communications, Events & Brand Partnerships

M: +44 (0) 7836 362859 |E:

James Parfett, Head of Communications

M: (0)7802 26874 | E:

Kerry Livesey, PR Manager

T: +44 (0)2476 884212 | M: +44 (0) 7940 078848 |   E:

Mason Finney, Media Relations Executive

T: +44 (0)2476 884211  | M: +44 (0) 7788 178394  | E:

Craig Morrow, Press Fleet Officer

T: +44 (0)2476 884261 | M: +44 (0) 7747 764745 | E:

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