PEUGEOT UNVEILS SEA DRIVE CONCEPT AT PARIS BOAT SHOW 2017

Saturday, 2 December 2017

  • PEUGEOT partners with BENETEAU to present innovative Sea Drive Concept at Nautic Paris Boat Show 2017
  • Concept combines PEUGEOT’s intelligently designed i-Cockpit® with BENETEAU’s connected Ship Control® technology
  • Illustrates a new way of designing a boat’s steering station, heralding the future of power-boating

PEUGEOT has today unveiled the innovative Sea Drive Concept, created in partnership with global leisure craft expert, BENETEAU, at the Nautic Paris Boat Show 2017.

Designed and built by PEUGEOT Design Lab, this unique concept combines the ergonomics of the PEUGEOT i-Cockpit® featured in its popular SUV range, with the connected Ship Control® technology developed by BENETEAU.

The collaborative project illustrates a new way of designing a boat’s steering station, heralding the future of power-boating.

The functional demonstrator showcases how the ergonomic design and innovative technology features of the PEUGEOT i-Cockpit® can be utilised not only for automotive interiors, but for a wider range of applications. PEUGEOT Design Lab was keen to explore new territories, resulting in the partnership between the two iconic French brands with a shared passion for innovation and bold thinking.

The PEUGEOT i-Cockpit® design enhances the driveability of a car by increasing driver comfort and concentration. All of the characteristic components of the innovative interior layout used in PEUGEOT’s latest models are clearly visible in the Sea Drive Concept.

The Sea Drive Concept’s interior comprises a compact steering wheel for easier, more agile handling, a large 17-inch touchscreen displaying the Ship Control® interface for easy access to the boat’s electronic functions, a folding panel displaying the main navigational information in the pilot’s line of vision in a similar way to PEUGEOT’s vehicle head up display and toggle switches on either side of the wheel for direct access to the main functions at all times.

Elements of PEUGEOT design can also be seen in the concept’s build quality and choice of materials, which are based on its GT trim level, including Nappa leather, copper top-stitching and accents of chrome and satin.

Jean-Philippe Imparato, PEUGEOT Brand CEO, said: “The PEUGEOT i-Cockpit® showcases the central values of the PEUGEOT brand – innovation, design and premium quality. It has revolutionised the interior of our vehicles with easily accessible controls and increased comfort for drivers.

“We are delighted to have had the opportunity to apply the carefully crafted ergonomics and design of i-Cockpit® to a different industry sector and demonstrate its adaptability as a design, particularly as it allowed us to form a partnership with a brand as prestigious as BENETEAU.”

French sailing and motorboat brand, BENETEAU, has paved an innovative path in the boating world, setting up a research programme called Advanced Monitoring System (AMS) to centralise all useful information for on-board piloting, safety and comfort. This work led to the development of its Ship Control® technology.

A true on-board computer, the Ship Control® interface provides support and assistance for both navigation and on-board comfort. Several tablets can be connected locally to the interface, so each member of the crew can access all the functions available. 

Ship Control® allows central control of on-board lighting, air conditioning control, navigation, battery and fuel level checks, electrical and bilge pump management, HiFi and engine speed and revs. 

Luca Brancaleon, BENETEAU Brand CEO, said: “It is a great honour to be able to combine our Ship Control® technology with the PEUGEOT i-Cockpit® experience. Innovation is a BENETEAU hallmark, so when PEUGEOT invited us to work on a joint project in the field of connectivity, we agreed immediately! It's a real pleasure to see these two brands, both pioneers in their own fields, devoting their talents to boating.”

For further information on PEUGEOT’s innovative i-Cockpit® technology and its full product range, please visit www.peugeot.co.uk.

ENDS

PEUGEOT

Since 1810 PEUGEOT has been producing durable products of excellence, since 1858 all are branded with the Lion logo – chosen to demonstrate strength, suppleness and swiftness to personify the durability of its products. As one of the earliest automotive producers, the PEUGEOT brand can trace its roots back to 1889 when it began producing automobiles and since then over 65 million vehicles have been produced, advancing technology with style and efficiency to enhance the customer experience. PEUGEOT is present in 160 countries, has 10,000 franchised Dealerships and is recognised the world over for the quality and design excellence of its products.

PEUGEOT UK

The UK is the third largest market for PEUGEOT with its UK Headquarters located in Coventry. The UK car line-up includes the 108, 208, 308, 508, 2008, 3008 and 5008 supplemented by people-carriers and a four-model van range that includes the Bipper, Partner, Expert and Boxer.

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BENETEAU

The French brand founded in 1884, by Benjamin Bénéteau, develops a comprehensive range of sailing yachts and motorboats adapted to everyone’s boating dreams. The road from the first sardine fishing motorboat in 1910 to the universal Ship Control digital interface has been paved with innovations. For more than 130 years, architecture, design, technology, materials, processes, production and services have been developed in a trailblazing spirit. From high-performing one designs for top-level racing to comfortable and elegant cruising yachts, Beneteau's sailing yachts and motorboats are famous worldwide for their innovative strengths and creative wealth. BENETEAU is now part of the Beneteau group, a global leader in leisure craft. More than 100,000 of the brand’s boats roam the seas, lakes and rivers worldwide. At their helms are enthusiastic owners that have made accessibility and lifestyle central to their choice.

PEUGEOT UK COMMUNICATIONS Contacts

Andrew Didlick, Director Communications, Events & Brand Partnerships
M: +44 (0) 7836 362859 |E: andrew.didlick@mpsa.com

James Parfett, Head of Communications
M: (0)7802 26874 | E: james.parfett@peugeot.com

Kerry Livesey, PR Manager
T: +44 (0)2476 884212 | M: +44 (0) 7940 078848 | E: kerry.livesey@peugeot.com

Mason Finney, Media Relations Executive
T: +44 (0)2476 884211 | M: +44 (0) 7788 178394 | E: mason.finney@peugeot.com

Craig Morrow, Press Fleet Officer
T: +44 (0)2476 884261 | M: +44 (0) 7747 764745 | E: craig.morrow@mpsa.com

For high-resolution downloadable images of the Peugeot product range, information and news stories, log onto the dedicated Peugeot Press website at: www.peugeotpress.co.uk (Newspress passwords apply)

Peugeot UK website: www.peugeot.co.uk

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