PEUGEOT SUV SMASHES CAP PREDICTIONS AS FIRST MODELS HIT USED MARKET

Thursday, 14 September 2017

  • All-New PEUGEOT 3008 SUV makes auction debut as first examples head to used forecourt
  • 3008 SUV achieves impressive average of 119% of CAP
  • Total of 178 PEUGEOT vehicles sold including 12 x 3008 SUVs at an average of 107% CAP

The launch auction for the all-new PEUGEOT 3008 SUV proved to be a resounding success, as 12 examples went under the hammer at a closed event held at the end of August.

Achieving an impressive average of 119% of CAP, the 3008 SUV is in considerable demand among PEUGEOT’s Dealer network. A 3008 SUV in one of the most coveted engine and trim combinations, an Allure 1.2 PureTech EAT6, achieved 133% of its CAP value, making it the star car of the event.

The 3008 SUV joined its PEUGEOT counterparts at the sale, during which 178 vehicles were sold at an average of 107% of CAP as the brand focuses on retaining the very best used stock within its Dealer network.

Martin Gurney, Director of Fleet and Used Vehicle Operations, PSA Group UK, commented: “The All-New PEUGEOT 3008 SUV has delivered once again, achieving outstanding results at its launch auction.

“Dealers are experiencing high demand for the car, and the first used examples will be a very appealing proposition for customers. Making these available at a closed auction ensures that the PEUGEOT Dealer network has full visibility over the best stock.”

Approximately 100 buyers participated in the sale last month. Launched earlier in 2017, the 3008 sailed straight to the top of the SUV class and was recently named the mid-size SUV of the year by Auto Express.

ENDS

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PEUGEOT

Since 1810 PEUGEOT has been producing durable products of excellence, since 1858 all are branded with the Lion logo – chosen to demonstrate strength, suppleness and swiftness to personify the durability of its products. As one of the earliest automotive producers, the PEUGEOT brand can trace its roots back to 1889 when it began producing automobiles and since then over 65 million vehicles have been produced, advancing technology with style and efficiency to enhance the customer experience. Demonstrated through its Brand signature ‘Motion & Emotion’, PEUGEOT is present in 160 countries, has 10,000 franchised Dealerships and is recognised the world over for the quality and design excellence of its products.

PEUGEOT UK

The UK is the third largest market for PEUGEOT with its UK Headquarters located in Coventry. The UK car line-up includes the 108, 208, 308, 508, 2008 SUV, 3008 SUV and 5008 SUV supplemented by people-carriers and a four-model van range that includes the Bipper, Partner, Expert and Boxer. The standard car and van line-up is supported by Electric Vehicles. The range includes the iOn and the Electric version of their most popular small van, the Partner Electric.

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PEUGEOT UK COMMUNICATIONS Contacts

Andrew Didlick, Director Communications, Events & Brand Partnerships

M: +44 (0) 7836 362859 |E: andrew.didlick@mpsa.com

James Parfett, Head of Communications

M: +44 (0)7802 26874 |E: james.parfett@peugeot.com

Kerry Livesey, PR Manager

T: +44 (0)2476 884212 | M: +44 (0) 7940 078848 | E: kerry.livesey.@peugeot.com

Mason Finney, Media Relations Executive

T: +44 (0)2476 884211 | M: +44 (0) 7788 178394 | E: mason.finney@peugeot.com

Craig Morrow, Press Fleet Officer

T: +44 (0)2476 884261 | M: +44 (0) 7747 764745 | E: craig.morrow@mpsa.com

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