PEUGEOT LAUNCHES WORLD’S SMALLEST CAR DEALERSHIP - IN A LONDON PHONE BOX

Wednesday, 6 September 2017

  • Russell Square red phone box has been converted to a PEUGEOT Dealership
  • PEUGEOT’s ‘Order Online’ e-commerce system proves you can now buy a car from anywhere
  • Revolutionary e-commerce system offers unparalleled level of flexibility and gives customer full control

PEUGEOT has unveiled the smallest car Dealership in the world… in a London phone box.

The iconic red K6-series phone box, which opens for business in Russell Square from Tuesday 12th September, has been converted into a fully connected online showroom using PEUGEOT’s unique e-commerce system, 'Order Online'.

Customers will be able to gain access to the diminutive Dealership by getting a special code* at http://www.peugeot.co.uk/russellsquare. Inside, they will find a tablet device connected to the e-commerce portal, where they can browse, configure, finance and ultimately order a new car.

Touted as the world’s smallest at 0.8 square metres, the Dealership (dubbed PEUGEOT Russell Square) is open between 7am and midnight every day until the end of this month.

Decorated to reflect the French car brand’s signature blue, PEUGEOT Russell Square has been established to highlight the success of ‘Order Online’, which was launched in January this year.

PEUGEOT’s e-commerce site was the first by a major car brand that allows customers to complete the entire process of buying a new car from start to finish. Each user can create any number of different vehicle configurations, using all of PEUGEOT’s model range and option choices, before either continuing to order or saving their profile and returning later after consideration.

The first order was placed on the website within 12 hours of the system being launched. Since then, it has hosted nearly a million users who – during 1.5 million sessions – have completed more than 134,000 vehicle configurations and received more than 35,000 part exchange valuations.

Thursday afternoons are the most popular time for ordering a car, according to the data provided by the site, while PEUGEOT’s supermini 208 model is the car most ordered, accounting for two in every five cars bought on ‘Order Online’.

David Peel, PEUGEOT Managing Director, said: “The World’s Smallest Dealership is a perfect example of how technology continues to change the way we research, view and purchase products.

“Not that many years ago, the process of buying a new car involved reading lots of printed literature and trawling around Dealerships. Now, despite a car being the second-largest purchase most people make in a lifetime, it can be done from anywhere – even from inside a phone box.

“We recognise that the retail landscape is ever-changing and consumers like to have the freedom and flexibility that comes with browsing online, without the pressure of having to negotiate or make snap decisions. Order Online puts our customers firmly in the driving seat, allowing them to chop and change what they want and make a decision in their own time, in their own space.”

At PEUGEOT Russell Square, customers can take a seat at a specially designed desk and browse a miniature forecourt in the form of a counter displaying 1:64 scale model cars. The Dealership has been kitted out with Wi-Fi and an iPad to enable the car buyer to do everything as they would at home; configure a vehicle, consider finance plans, get a part exchange value for their existing car and even book a delivery date.

The end-to-end e-commerce system also allows customers to start the process online and then visit a regular-sized Dealership for a test drive, still giving them physical access to the cars. After test driving the vehicle, customers can log back into the portal from anywhere and find their vehicle specification still stored.

Customers can find all information on the latest PEUGEOT models and offers at https://offers.peugeot.co.uk/

ENDS

Notes to editors

*Code access and entry begins on Tuesday 12th September, when the web page will also be live.
Terms & Conditions apply visit www.peugeot.co.uk for more details

PEUGEOT
Since 1810 PEUGEOT has been producing durable products of excellence, since 1858 all are branded with the Lion logo – chosen to demonstrate strength, suppleness and swiftness to personify the durability of its products. As one of the earliest automotive producers, the PEUGEOT brand can trace its roots back to 1889 when it began producing automobiles and since then over 65 million vehicles have been produced, advancing technology with style and efficiency to enhance the customer experience. Demonstrated through its Brand signature ‘Motion & Emotion’, PEUGEOT is present in 160 countries, has 10,000 franchised Dealerships and is recognised the world over for the quality and design excellence of its products.

PEUGEOT UK
The UK is the third largest market for PEUGEOT with its UK Headquarters located in Coventry. The UK car line-up includes the 108, 208, 308, 508, 2008 SUV, 3008 SUV and 5008 SUV supplemented by people-carriers and a four-model van range that includes the Bipper, Partner, Expert and Boxer. The standard car and van line-up is supported by Electric Vehicles. The range includes the iOn and the Electric version of their most popular small van, the Partner Electric.

If you would like to keep up to date with the PEUGEOT UK Press Department activity and be the first to see what exciting new projects we are launching, please follow us on Twitter and Instagram:

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PEUGEOT UK COMMUNICATIONS Contacts

Andrew Didlick, Director Communications, Events & Brand Partnerships
M: +44 (0) 7836 362859 |E: andrew.didlick@mpsa.com

James Parfett, Head of Communications
M: (0)7802 26874 | E: james.parfett@peugeot.com

Kerry Livesey, PR Manager
T: +44 (0)2476 884212 | M: +44 (0) 7940 078848 | E: kerry.livesey.@peugeot.com

Mason Finney, Media Relations Executive
T: +44 (0)2476 884211 | M: +44 (0) 7788 178394 | E: mason.finney@peugeot.com

Craig Morrow, Press Fleet Officer
T: +44 (0)2476 884261 | M: +44 (0) 7747 764745 | E: craig.morrow@mpsa.com

For high-resolution downloadable images of the Peugeot product range, information and news stories, log onto the dedicated Peugeot Press website at: www.peugeotpress.co.uk (Newspress passwords apply)

Peugeot UK website: www.peugeot.co.uk

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