peugeot gears up for suv offensive at the 2016 paris motor show

Friday, 23 September 2016

  • PEUGEOT to present the latest 2008, 3008 and 5008 SUVs at this year’s Paris Motor Show
  • PEUGEOT i-Cockpit®: the latest generation of digital instrumentation will be first launched on new 3008 SUV and 5008 SUV models available with interactive virtual reality demonstrations
  • New PEUGEOT 3008 DKR race car will be showcased ahead of its 2017 Dakar campaign
  • Urban mobility solutions; the micro e-Kick and ef01 on display

PEUGEOT presents three world premieres at this year’s Paris Motor Show as it continues to strengthen its SUV and technology offering.  Alongside the much anticipated arrival of the all-new 3008 SUV and all-new 5008 SUV models, the 3008 DKR also has its public debut in Paris, as well as the new generation digital PEUGEOT i-Cockpit® and a number of mobility solutions.    

The all-new PEUGEOT 3008 SUV and 5008 SUV models have their show debut within a dedicated technology space, with a line of efficient PureTech and BlueHDi engines on view.

The PEUGEOT stand gives visitors the chance to fully experience the features of the all-new 3008 SUV, with the new generation of digital i-Cockpit® which is demonstrated using virtual reality technology.

Visitors to the PEUGEOT stand (421) in Hall 1 will also be immersed in the Brand’s sporting heritage, with PEUGEOT Sport versions of the 308 GTi, 208 GTi and race-winning 3008 DKR and 208 WRX vehicles taking centre stage, alongside Roland Garros Line versions of the 108 TOP! and 208.

The PEUGEOT FRACTAL Concept Car - an electric city coupé provides an insight into the evolution of the i-Cockpit® including 3D audio effects, will also be available for visitors to view. Also on display is a variety of Electric Box Mobility products, a PEUGEOT iON and a bicycle with electrical assist.

New PEUGEOT 2008, 3008 AND 5008: SUV offensive

This year, PEUGEOT has launched a range of new SUVs as part of a world offensive in this fast-growing market sector. After the arrival of the 2008 SUV in Europe and major changes to the existing 3008 in Asia, the brand unveiled its new 4008 in China less than a month ago, and is now presenting two all-new SUVs in Paris - the 3008 SUV and 5008 SUV.

PEUGEOT 2008 SUV - the brand's compact SUV

The style and performance of the 2008 SUV has been highly praised by customers (500,000 of which have been produced).

Produced in Mulhouse, France, the new 2008 SUV is second in its category in Europe and first for petrol engines, with four engines that are the ‘Best in Class’.

The new GT Line trim-level, which now covers all models in the PEUGEOT range, offers a sporty and chic ambience while the PEUGEOT i-Cockpit® makes accessing the wealth of in-car technologies intuitive and safe.  

The 2008 SUV’s dynamic handling is supported by an impressive Grip Control system that makes it versatile and able to adapt to most types of terrain. Itis also equipped with Mirror Screen®, which uses MirrorLink®, Apple CarPlayTM plus the additional safety features of a reversing camera, Active City Brake and Park Assist.

PEUGEOT 3008 SUV: an all-new and competitive C segment contender

The PEUGEOT 3008 SUV is looking to make a considerable impact in the ever-expanding SUV C market segment, offering an attractive and  distinctive style with class-leading technology, especially including the new generation digital PEUGEOT i-Cockpit® for high-tech comfort and security features.

 A range of powerful, efficient engines combines with well-specified models - including the sporty GT and GT Line versions, reflecting the sporting character of new generation SUVs from PEUGEOT.

Produced in Sochaux, France, the new PEUGEOT 3008 SUV will be launched around the world following the Paris Motor Show and on-sale in the UK from January 2017.

The all-new PEUGEOT 5008 SUV seven-seater

The design of the PEUGEOT 5008 SUV breaks new ground as a large seven-seater SUV.

The 5008 SUV includes the new generation digital PEUGEOT i-Cockpit® system and utilises the ‘Efficient Modular Platform 2 (EMP2), and also has a number of high-tech features. Beneath its elegant and dynamic design the 5008 SUV boasts outstanding functionality: with its seven individual seats, the new PEUGEOT 5008 SUV is the first SUV with incredible combined modularity and capability - the seats in the second row are entirely independent, identical, adjustable and foldable. The seats in the third row are foldable and easy to remove to optimise a record 780 litres of space in the boot area. The all-new PEUGEOT 5008 SUV is produced in Rennes, France and goes on sale in the UK in spring 2017.

The PEUGEOT i-Cockpit®: the new generation digital instrumentation

PEUGEOT has continued to enhance the driving experience by reinventing the design of the driver's cockpit. This has resulted in an innovative interior layout known as the PEUGEOT i-Cockpit®. The four elements include; a compact steering wheel for a dynamic feel, head-up instrumentation, a high centre console and touch-screen combine to make a safe and optimal driving environment.

The head-up display combination uses a 12.3-inch high-resolution digital screen with contemporary graphics that is entirely adjustable and customisable. Visually, the large 8-inch touch screen brings together comfort controls in an intuitive way making it easy to use all the vehicle’s features, with the screen neatly located in the centre of the dashboard.

The all-new 3008 SUV also adds further interior enhancements, with two sensory environments on offer. ‘Boost’ for energetic driving, and ‘Relax’ for a calmer experience. Both of these modes are entirely customisable and create a unique and unforgettable on-board experience for driver and passengers alike.

The new PEUGEOT 3008 DKR is ready to take on the Dakar in 2017

PEUGEOT will begin the 2017 Dakar season on a strong footing with a powerful new 3008 DKR race car, drawing on its victories in January (South America) and in the Silk Way Rally this summer in Russia, Kazakhstan and China.

Designed in collaboration with the PEUGEOT Style Centre, the 3008 DKR offers an extreme vision of the new SUV range, by expanding on the elements that make it easy to identify, with its proportions and distinctive characteristic features, especially the appearance of the new rear-end design.

The 3008 DKR racing car remains faithful to the fiery attitude and form of the SUV, with a black cell resting on wide beams and chrome detailing to highlight its roof line. The front and rear views for the two vehicles is similar, including the projecting parts, the grille and the band which has red tail lights.

When it comes to the technical aspects, PEUGEOT Sport mainly focused its work on suspension cooling (vibration dampers and geometry) to further improve the handling. The 3008 DKR features an air conditioning system will undoubtedly be very appreciated by the crews.

The engine was also a major focus for work, adapted to the new FIA rules reducing the diameter of the air restrictor from 39 to 38mm for two-wheel drive vehicles, leading to a reduction of around 20hp. Engineers have counterbalanced that loss and improve the usability of the engine at low speeds with major efforts also made to ensure improved reliability of the engine environment.

As in 2015, Team PEUGEOT Total will hold a full-scale rehearsal during the Rallye du Marco (from the 3rd – 7th October), where the PEUGEOT 3008 DKR will be tested on a race course by Carlos Sainz & Lucas Cruz, and be joined by Cyril Despres & David Castera, winners of the Silk Way Rally, for the final official participation of the winning PEUGEOT 2008 DKR.

The 2017 Team PEUGEOT Total crew members Stéphane Peterhansel & Jean Paul Cottret, Carlos Sainz & Lucas Cruz, Cyril Despres & David Castera and Sébastien Loeb & Daniel Elena, will all be in attendance at the starting line for the 2017 Dakar Rally, driving four PEUGEOT 3008 DKRs.

PEUGEOT Micro e-Kick and PEUGEOT eF01*: Multimodal mobility products available

PEUGEOT is responding to the new challenges of urban mobility, as access to city centres is becoming more and more restricted, with the introduction of a range of effective multimodal mobility products.

The e-Kick and eF01 are mobility products designed for the clients who seek mobility solutions that go hand-in-hand with their vehicle to travel those final kilometres of their journey. The two products make multimodal trips easy, integrated and active. The ergonomic design and innovative folding handlebar systems created by the PEUGEOT Design Lab, assist the transition from one mode to another including walking or taking them onto a train.

The e-Kick and eF01 solutions can be connected to most smartphones using Bluetooth© low energy technology and the MYPEUGEOT app can specifically be used to view the current battery level.

To comfort those concerned about usability, a dedicated docking station makes it possible to recharge the bicycle or scooter inside the boot of any vehicle equipped with a 12 volt outlet.

The eF01 folding bicycle with electric assistance solidifies PEUGEOT’s place as a company which has long been an expert in the commerce of bicycles (scooters and cars).

The PEUGEOT Design Lab has developed an innovative solution, that emphasises 10 seconds and three movements are enough to fold or unfold this bicycle. Once folded, the bicycle is easy to transport with its handle integrated into the frame and the two wheels aligned with the ground. The patented position memory seat lets you set your bike up with the ideal seat height after unfolding it.

Both powerful and safe, the eF01 can reach speeds of 12mph and its lithium-ion battery can last for 18 miles. It weighs 17kg and is equipped with disc breaks for optimum safety.
*eF01: e for electric, F for folding, 01 for top of the range 

PEUGEOT eU01s Bicycle with electric assistance: mobility accelerator

The PEUGEOT is entering a new era with the eU01s bicycle, focusing on electric assistance that can enable speeds of up to 28mph. The eU01s offers an alternative to traditional electric assistance bicycles and scooters reinforcing PEUGEOT’s position in this ever-developing market. Both multi-purpose and efficient, the eU01s is designed to be used in cities and on roads enabling commuters to gain significant travelling time. Dynamic and safe, the eUo1s can provide an optimal mileage of 75-95 kilometres with its 400-500Wh lithium-ion battery. With the 180mm disc brakes and a maintenance-free transmission belt, safety and security is of paramount importance.


Since 1810 PEUGEOT has been producing durable products of excellence, since 1858 all are branded with the Lion logo – chosen to demonstrate strength, suppleness and swiftness to personify the durability of its products. As one of the earliest automotive producers, the PEUGEOT brand can trace its roots back to 1889 when it began producing automobiles and since then over 65 million vehicles have been produced, advancing technology with style and efficiency to enhance the customer experience. Demonstrated through its Brand signature ‘Motion & Emotion’, PEUGEOT is present in 160 countries, has 10,000 franchised Dealerships and is recognised the world over for the quality and design excellence of its products. 


The UK is the third largest market for PEUGEOT with its UK Headquarters located in Coventry. The UK car line-up includes the 108, 208, 308, 508 cars, the 2008 SUV, 3008 SUV and 5008 SUV supplemented by people-carriers; Partner Tepee and the all-new Traveller, and a four-model van range that includes the Bipper, Partner, Expert and Boxer. 


Andrew Didlick, Director Communications, Events & Brand Partnerships
T: +44 (0)2476 884309  |  M: +44 (0) 7836 362859  |  E:

Kevin Jones, Head of Communications, Peugeot UK
T: +44 (0)2476 884215  |  M: +44 (0) 7880 786596  |  E:

Louise Dowling, PR Manager, Peugeot UK
T: +44 (0)2476 884216  |  M: +44 (0) 7767 490420 |  E:

Kerry Livesey, Press Officer, Peugeot UK
T: +44 (0)2476 884212  |  M: +44 (0) 7940 078848 |  E:

Craig Morrow, Press Fleet Officer
T: +44 (0)2476 884261  |  M: +44 (0) 7747 764745 |  E:

For high-resolution downloadable images of the Peugeot product range, information and news stories, log onto the dedicated Peugeot Press website at: (Newspress passwords apply)

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