peugeot 108: the perfect choice for today's small car buyer

Thursday, 6 August 2015

  • Dealers anticipating strong demand for 65-registration city car
  • Wider than ever range of paint and personalisation choices
  • Prices from £8,345 OTR, with Just Add FuelTM from £129 pcm

Small but perfectly formed, the PEUGEOT 108 is the city car which sets a new benchmark in ‘affordable chic’. It’s high on style, spacious and practical, and comes with a wide range of desirable, easy-to-use technology to improve life on the road.

In short, it’s the perfect choice for buyers seeking a 65-registration car from 1 September – and if an ‘Indian summer’ looks likely, why not opt for a PEUGEOT 108 TOP! Cabrio?

The PEUGEOT 108 is also packed with character, thanks to its personalisation options. Designed to appeal to buyers of all ages, they include a newly expanded palette of vibrant exterior colours, contrasting roof paints, body decals and interior detailing. More factory-fit ‘theme’ kits have been created to further enhance elements of the car and everything is supported by a range of accessories sold through the PEUGEOT Dealer network.

Add in a wider choice of striking two-tone paintwork, splitting the 108 at its waistline, or the TOP! Cabrio roof – just £850 – and the individual variations are almost limitless.

PEUGEOT is renowned for its focus on driver comfort and convenience, and nowhere is that more evident than on the 108. Its advanced infotainment system is based around a fully integrated 7-inch touch-screen display, mounted at the top of the centre console for ease of use by both front seat occupants.

Standard on Active, Allure and Feline trims and intuitive to use, it acts as an interface for the USB/AUX/DAB digital radio-equipped audio system, trip computer, vehicle settings and Bluetooth connectivity.

Affordability is an influencing factor for the majority of today’s new car buyers. With a range of ultra-efficient three-cylinder petrol engines, the 108 is second to none on low running costs.  Proving popular with buyers is the 1.2-litre VTi 82bhp, using PEUGEOT’s ‘International Engine of the Year’ award winning PureTech technology. With CO2 emissions of just 99g/km and fuel economy of 65.7mpg, running costs are kept to a minimum.

The full line-up of Euro 6 compliant engines are:

  • 1.0-litre VTi 68bhp 5-speed manual – 95g/km CO2
  • 1.0-litre e-VTi 68bhp 5-speed manual – 88g/km CO2
  • 1.0-litre VTi 68bhp 5-speed 2-Tronic – 97g/km CO2
  • 1.2-litre VTi PureTech 82bhp 5-speed manual – 99g/km CO2

Available in three and five-door body styles, the 108 has generous interior space for up to four occupants. Standard equipment includes front, side and curtain airbags, ESP stability control, hill-holder electronic parking brake and LED daytime running lights.

All models except the entry level Access trim benefit from a multi-function steering wheel and air-conditioning. Depending on trim level and options chosen, a reversing camera, Active City Brake and Lane Departure Warning System are available.

Prices for the PEUGEOT 108 start at just £8,345 OTR, with a range of affordable and appealing finance offers. For example, a 108 1.0-litre 68bhp Active three-door with non-metallic paint is available for just £129 pcm after a customer deposit of £1,899.

ABOUT PEUGEOT

The PEUGEOT brand can trace its roots back to 1810. It was in 1889 that it began producing automobiles. Since then, over 65 million vehicles have been produced. Demonstrated through its Brand signature ‘Motion & Emotion’, PEUGEOT is present in 160 countries, has 10,000 franchised Dealers and is recognised for the quality and design excellence of its products.

PEUGEOT UK

The UK is the 3rd largest market for PEUGEOT with its UK Headquarters located in Coventry. The UK car line-up includes the 108, 208, 308, 508, 2008, 3008, 5008 and RCZ, supplemented by people-carriers and four-van range. The 208 is the best-selling Peugeot and the Partner the best-selling van in the UK.

PEUGEOT UK COMMUNICATIONS Contacts

Andrew Didlick, Director Communications, Events & Brand Partnerships
T: +44 (0)2476 884309 | M: +44 (0) 7836 362859 | E: andrew.didlick@mpsa.com

Kevin Jones, Head of Communications, Peugeot UK
T: +44 (0)2476 884215 | M: +44 (0) 7880 786596 | E: kevin.jones@peugeot.com

Louise Dowling, PR Manager, Peugeot UK
T: +44 (0)2476 884216 | M: +44 (0) 7767 490420 | E: louise.dowling@peugeot.com

Kerry Livesey, Press Officer, Peugeot UK
T: +44 (0)2476 884212 | M: +44 (0) 7940 078848 | E: kerry.livesey@peugeot.com

Craig Morrow, Press Fleet Officer
T: +44 (0)2476 884261 | M: +44 (0) 7747 764745 | E: craig.morrow@mpsa.com

For high-resolution downloadable images of the Peugeot product range, information and news stories, log onto the dedicated Peugeot Press website at: www.peugeotpress.co.uk (Newspress passwords apply)

Peugeot UK website: www.peugeot.co.uk

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