peugeot's stylish city car extends customer choice

Monday, 11 May 2015

  • Active City Brake and Lane Departure Warning System now available on 108
  • New Euro6 engines introduced, including the 3 cylinder 1.2-litre PureTech engine
  • Eight body colours with the all new ‘French Blue’, plus six new two-tone paint options
  • Seven personalisation themes available, plus five choices of interior ambiences

The chic 108, already exceptional value for money in terms of technology, connectivity and features, is now available with Active City Brake and Lane Departure Warning System as an option on Allure and Feline badge levels.

Active City Brake alerts the driver to a possible collision when travelling at less than 20mph and, if necessary, operates the emergency brake to completely avoid shunt situations or reduce the severity of an accident in the event that the driver does not react in time.

Lane Departure Warning System, activated at 31mph, judges the position of the vehicle in relation to the lines on major roads, alerting the driver via sound and dashboard light should the lines be crossed.

New Euro6 compliant engines are also introduced as a direct replacement for previous engines at no increase in cost to the customer, bringing greater efficiency.  These include: the 1.0-litre 68hp with 95g/km of CO2, 1.0-litre 2-Tronic 68hp with 97g/km of CO2 and 1.2-litre PureTech 82hp with 99g/km of CO2.

Eight vibrant body colours offer a colourful choice, including the all new metallic ‘French Blue’ paint. Customers are encouraged to design a car to fit their style, so personalisation choices are wide and varied and include five interior ambiences, seven personalisation themes and, in addition to the eight body colours available, six new two-tone body colours are now available on both 3 and 5 door models (previously only the 3-door).


The PEUGEOT brand can trace its roots back to 1810. It was in 1889 that it began producing automobiles. Since then, over 60 million vehicles of many different shapes and sizes have been sold. Demonstrated through its Brand signature ‘Motion & Emotion’, PEUGEOT is present in 160 countries, has 10,000 franchised dealers and is recognised for the quality and design excellence of its products.

The PEUGEOT 108 was launched in May 2014 and has already found over 15,000 owners in the UK. 


Andrew Didlick, Director Communications, Events & Brand Partnerships
T: +44 (0)2476 884309    |  M: +44 (0) 7836 362859     |  E:

Kevin Jones, Head of Communications, Peugeot UK
T: +44 (0)2476 884215    |  M: +44 (0) 7880 786596 | E:

Louise Dowling, PR Manager, Peugeot UK
T: +44 (0)2476 884216     |  M: +44 (0) 7767 490420     |  E:

Kerry Livesey, Press Officer, Peugeot UK
T: +44 (0)2476 884212     |  M: +44 (0) 7940 078848 | E:

Craig Morrow, Press Fleet Officer
T: +44 (0)2476 884261     |  M: +44 (0) 7747 764745     |  E:

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