'get in the gt spirit' with peugeot at the gadget show live

Thursday, 2 April 2015

  • Award-winning PEUGEOT 308 introduces exciting new performance GT models on both Hatchback and SW
  • These superb models will be showcased on the PEUGEOT stand at this year’s Gadget Show Live with a chance to WIN a Track Day Experience
  • A virtual high-speed drive available on stand for visitors to ‘experience’ the exhilarating 308 GT first hand

PEUGEOT UK will be showing off its latest additions to the award-winning 308 model range at the 2015 Gadget Show Live, at Birmingham’s NEC arena (stand G80) on 7-12th April.  Technology fans will be treated to a sneak preview of the dynamic new flagship – the stunning 308 GT (both hatchback and SW), set to take the showroom success of the PEUGEOT 308 to even greater heights.

PEUGEOT’s new 308 GT has a unique design quality which is immediately obvious. At the front and rear, it offers a striking posture, with distinctive top of the range headlights for optimum visibility in all situations and new directional indicators, exclusive to the GT models.   Available in a range of colours, the 308 GT looks exceptionally sporty in the new and exclusive ‘Magnetic Blue’. Evocative of the blue historically reserved for French competition vehicles, this bold shade suits the car’s fluid and dynamic lines, whilst emphasising its lowered ride height.

Vital in any high performance vehicle is the driving position, which is ideal in this new model thanks to the innovative i-Cockpit, exclusive to PEUGEOT and seen in every 308.  Featuring a compact steering wheel, with unique perforated leather trim and GT badging, an instrument panel which bears a new chequered flag motif background and a large touchscreen display with new red and black colour scheme, the GT is every ounce the sports model!

Experiencing the new 308, 2014 Car of the Year, up close is only one of the outstanding attractions on the PEUGEOT stand, visitors will also be put to the test in the ‘driving seat’ of our new Peugeot Driving Pod simulator. In a race against the clock, drivers will test the amazing capabilities of the new PEUGEOT 308 GT for the chance to WIN a Track Day! The fastest Gadget Show attendee will be the lucky winner of this fantastic prize.

To discover the full benefits of these latest PEUGEOT models, visit stand G80 at the Birmingham NEC between 7-12th April.


The PEUGEOT brand can trace its roots back to 1810. It was in 1889 that it began producing automobiles, and six years later (120-years ago), it sold its first commercial vehicle. Since then, over 60 million vehicles of many different shapes and sizes have been sold. Demonstrated through its Brand signature ‘Motion & Emotion’, PEUGEOT is present in 160 countries, has 10,000 franchised dealers and is recognised for the quality and design excellence of its products.

The UK is PEUGEOT’s 3rd largest sales market. In 2014, the all-new 308 was voted ‘Car of the Year’.


Andrew Didlick, Director Communications, Events & Brand Partnerships
T: +44 (0)2476 884309    |  M: +44 (0) 7836 362859     |  E: andrew.didlick@mpsa.com

Kevin Jones, Head of Communications, Peugeot UK
T: +44 (0)2476 884215    |  M: +44 (0) 7880 786596 | E: kevin.jones@peugeot.com

Louise Dowling, PR Manager, Peugeot UK
T: +44 (0)2476 884216     |  M: +44 (0) 7767 490420     |  E: louise.dowling@peugeot.com

Kerry Livesey, Press Officer, Peugeot UK
T: +44 (0)2476 884212     |  M: +44 (0) 7940 078848 | E: kerry.livesey@peugeot.com

Craig Morrow, Press Fleet Officer
T: +44 (0)2476 884261     |  M: +44 (0) 7747 764745     |  E: craig.morrow@mpsa.com

For high-resolution downloadable images of the Peugeot product range, information and news stories, log onto the dedicated Peugeot Press website at: www.peugeotpress.co.uk (Newspress passwords apply)

Peugeot UK website: www.peugeot.co.uk



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