follow the progress of the peugeot 2008 dkrs in this year's dakar rally, day-by-day

Monday, 5 January 2015

  • Three 2008 DKRs have been entered
  • Winning drivers debut the return of Peugeot to the world’s most-demanding competition event
  • Approach taken with two-wheel-drive layout has the potential to make the race more interesting 

The 2015 Dakar Rally started yesterday, Sunday 4th January at Villa Carlos Paz, near Buenos Aires, with a 108-mile (175-kilometre) opening stage, followed by the longest individual road section of 322-miles (519-kilometres) of the entire 14-day event.

Daily report summaries and images are available for media to track the progress of the 2008 DKRs over the next two weeks and 5,592-miles (9,000-kilometres), which finishes back in Buenos Aires on Saturday, 17th January, having crossed Argentina with visits into Bolivia and Chile, by visiting the following address; www.redbullcontentpool.com/peugeotreturnstodakar 

High resolution still images are available for media use at: www.redbullcontentpool.com/motorsports

There is a direct link to the project’s media compilation (copy, photos & moving images) at:
www.redbullcontentpool.com/peugeotreturnstodakar

And for news as it happens, on Tumblr: www.peugeotofficial.tumblr.com and viewable at www.redbull.tv.

CONTACTS:

RED BULL
Vera Dussausaye / International Motorsports Communication
Cell phone: +41 79 106 61 94 / Argentina cell phone: +549 911 3107 7289
vera.dussausaye@redbullmotorsports.com

PEUGEOT SPORT
Cécile Estenave / Communication
Cell phone: +33 6 72 82 74 08 / Argentina cell phone: +549 116 295 0439
cecile.estenave@peugeot.com

Stéphanie Val / Communication
Cell phone: +33 6 08 54 40 10 / Argentina cell phone: +549 1136946933
stephanie.val@ext.mpsa.com

ABOUT PEUGEOT & PEUGEOT SPORT

The PEUGEOT Brand can trace its roots back to 1810. It was in 1889 that it began producing automobiles. Since then, over 60 million vehicles of many different shapes and sizes have been sold. Demonstrated through its Brand signature ‘Motion & Emotion’, PEUGEOT is present in 160 countries, has 10,000 franchised Dealers, and is recognised for the quality and design excellence of its products.

The UK is PEUGEOT’s 3rd largest market. The Brand has a reinvigorated range of quality products and services that provide and combine a refined design with great attention to detail, and a unique driving experience delivering the satisfaction and emotion identifiable with every PEUGEOT product.

PEUGEOT Sport was formed in 1981 by Jean Todt. In 1984 the 205 Turbo 16 (T16) Group B was the first mid-engined four-wheel drive car and took its first victory in Finland in the hands of Ari Vatanen. In 1985 Peugeot won the Manufacturer’s & Driver’s title (Timo Salonen) in the World Rally Championship. Peugeot won the Dakar Rally four times – in 1987 – 1990 - twice with 205 T16 and twice with the 405 T16. At the Pikes Peak Hillclimb in Colorado Peugeot won twice (1988 & 1989) with the 405 T16. In 1992 Peugeot won the Le Mans 24-hour race with the 905 and in 1993 followed it with a perfect 1-2-3 finish. In 1994 Peugeot powered McLaren in Formula One, then Jordan GP in 1995-97 and Prost GP 1998-2000. In 2000 the 206 WRC won the Manufacturer’s (2000-2002) & Drivers title with Marcus Grönholm. In 2007 Peugeot won the Intercontinental Rally Challenge (IRC) 3-times (2007-2009) with the 207 S2000. In 2009 Peugeot won the Le Mans 24-hour race again with the 907, winning many other LMS races around the world. In 2013 Peugeot returned to Pikes Peak with the 208 T16 Pikes Peak driven superbly by Sébastien Loeb who conquered the hillclimb in a time of just 8:13.878, beating the previous record by an astonishing 90 seconds. In 2015 it returns to the Dakar Rally with the 2008 DKR.

PEUGEOT UK Press Contacts

Kevin Jones, Public Relations Manager
T: +44 (0)2476 884215 / M: +44 (0)7880 786596 / E: kevin.jones@peugeot.com

Steven Fahey, Public Relations Manager
T: +44 (0)2476 884216 / M: +44 (0) 7748 704219 / E: steven.fahey@peugeot.com

Craig Morrow, Press Fleet Coordinator
T: +44 (0)2476 884261 / M: +44 (0)7747 764745 / E: craig.morrow@peugeot.com

Janet Brace, Press Office Coordinator
T: +44 (0)2476 884257 / M: +44 (0)7798 607896 / E: janet.brace@peugeot.com

For high-resolution downloadable images of the Peugeot product range, information and news stories, log onto the Peugeot Press website: www.peugeotpress.co.uk (Newspress passwords apply)

Company websites: www.peugeot.co.uk, Mu by Peugeot: www.mu.peugeot.co.uk, Rapport Apple App

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