virtual reality allows unprecedented exploration of the high quality new peugeot 308

Tuesday, 12 November 2013

  • Discover the New Peugeot 308 in 3D on a tablet or smartphone
  • Explore the exterior and interior using cutting-edge app technology
  • Virtual Reality brings fascinating features to life

With the forthcoming arrival of the New Peugeot 308 – a technical tour-de-force in its own right – comes a cutting-edge app that everyone can experience and enjoy. It’s possible to download the app for free on a tablet or smartphone, by searching for ‘New 308 in 3D’ in the Apple App Store or Google Play, to experience the world of Virtual Reality and 3D exploration.

The ‘New 308 in 3D’ app enables you to enjoy interactive content and animations showcasing the New Peugeot 308’s features and exciting new technology. Plus, explore the exterior and interior from every angle. For real wow factor scan a printed marker (available from to see the New Peugeot 308 come to life in Virtual mode*.

Other features include:

  • Configure the car to your liking, with a host of colour and interior trim options
  • Rotate the car in exterior mode to explore every stylish detail of the New 308
  • Step inside for a full 360-degree interior view, with interactive hotspots
  • Enjoy the New 308 photo and video gallery
  • Find your local Peugeot Dealer
  • Download a brochure and book a test drive
  • Take a picture of the New 308 and share with your friends via email, or save it to your camera roll. Also, share the entire app on Facebook, Twitter and Linkedin, too.
  • Business customers can enjoy their own bespoke content, including the New 308’s BIK (Benefit-in-Kind) positioning against key competitors.

* Note: Using this app in Virtual Mode requires a functioning rear camera and a promotional image of the New 308.

The New Peugeot 308 is available to order now, with first deliveries due in January 2014.

Compatibility: Requires iOS 5.0 or later. Compatible with iPhone 4, iPhone 4s, iPhone 5, iPhone 5s, iPhone 5c, iPad (2 and above) and iPod touch (5th generation), plus Android devices 2.2 and later.

PEUGEOT Press Contacts

Andrew Didlick, Communications Director
T: +44 (0)2476 884309 / M: +44 (0) 7836 362859 / E:

Kevin Jones, Public Relations Manager
T: +44 (0)2476 884215 / M: +44 (0)7880 786596 / E:

Steven Fahey, Public Relations Manager
T: +44 (0)2476 884216 / M: +44 (0) 7748 704219 / E:

Craig Morrow, Press Fleet Coordinator
T: +44 (0)2476 884261 / M: +44 (0)7747 764745 / E:

Janet Brace, Press Office Coordinator
T: +44 (0)2476 884257 / M: +44 (0)7798 607896 / E:

For high-resolution downloadable images of the Peugeot product range, information and news stories, log onto the Peugeot Press website: (Newspress passwords apply)

Company websites:, Mu by Peugeot:, Rapport Apple App



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