Tuesday, 2 October 2018

  • Limited run all-new PEUGEOT 508 SW First Edition available to order from Tuesday 2 October
  • The limited edition of the all-new PEUGEOT 508 SW features unique stylistic attributes and a suite of driving aids
  • Customers who order the First Edition will also receive exclusive FOCAL® Premium headphones designed by the PEUGEOT Design Lab

PEUGEOT has announced the launch of the all-new 508 SW First Edition, a stylish limited edition of the all-new PEUGEOT 508 SW, which is set to be unveiled at the Paris Motor Show 2018.

Based on the high-end GT finish, the all-new PEUGEOT 508 SW First Edition will be available to order from Tuesday 2 October.

The exclusive all-new PEUGEOT 508 SW First Edition will come with unique stylistic attributes, including gloss black grille surround and 19” ‘Augusta’ diamond cut two-tone alloy wheels, with tinted varnish finish. It will be available in two colours for UK buyers: Twilight Blue and Amazonite Grey.

Further enhancing its dynamic character, the all-new PEUGEOT 508 SW First Edition features a mistral black roof lining, blue ambient mood lighting, aluminium pedals and doorsills complete with model inscription. For further exclusivity, the bootfloor is lined with a Zebrano wood finish, with anti-slip bars.

The all-new PEUGEOT 508 SW First Edition comes with a choice of WLTP approved engines; the 1.6L PureTech 225 S&S EAT8 and 2.0L BlueHDi 180 S&S EAT8 engines.

Inside, the premium feel of the all-new PEUGEOT 508 SW First Edition continues, with carbon effect trim and beautifully appointed ‘wrap around’ seating trimmed in fine grade Nappa leather in a choice of mistral black or red, both with intricate aikinite double stitch detail.

Like the all-new PEUGEOT 508 and PEUGEOT 508 SW, the First Edition comes with the latest range of technological innovations, including Night Vision. PEUGEOT’s Night Vision function is a first to the automotive D-segment, allowing the driver to detect living obstacles in front of their vehicle at night, within a range of up to 200m beyond the main headlights scope.

The First Edition is also equipped with inductive smartphone charging, DAB digital radio and 10'' HD capacitive touchscreen with Connected 3D Navigation and voice recognition.

For further entertainment, the car comes with the FOCAL® high-fidelity sound system and offers exclusive wireless headphones designed by the PEUGEOT Design Lab, allowing the driver to continue their FOCAL® audio experience outside the vehicle.

To view the PEUGEOT 508 SW First Edition, visit:



Since 1810 PEUGEOT has been producing durable products of excellence, since 1858 all are branded with the Lion logo – chosen to demonstrate strength, suppleness and swiftness to personify the durability of its products. As one of the earliest automotive producers, the PEUGEOT brand can trace its roots back to 1889 when it began producing automobiles and since then over 65 million vehicles have been produced, advancing technology with style and efficiency to enhance the customer experience. PEUGEOT is present in 160 countries, has 10,000 franchised Dealerships and is recognised the world over for the quality and design excellence of its products.


The UK is the third largest market for PEUGEOT with its UK Headquarters located in Coventry. The UK car line-up includes the 108, 208, 308,  2008 SUV, 3008 SUV, all-new 5008 SUV and all-new 508 supplemented by people-carriers and a van range that includes the Partner, Expert and Boxer. The standard car and van line-up is supported by Electric Vehicles. The range includes the iOn and the Electric version of their most popular small van, the Partner Electric.

If you would like to keep up to date with the PEUGEOT UK Press Department activity and be the first to see what exciting new projects we are launching, please follow us on Twitter and Instagram:


Andrew Didlick, Director Communications, Events & Brand Partnerships
M: +44 (0) 7836 362859 | E:

James Parfett, Head of Communications
M: +44 (0)7802 268743 | E:

Kerry Livesey, PR Manager
T: +44 (0)2476 884212 | M: +44 (0) 7940 078848 | E:

Mason Finney, Media Relations Executive
T: +44 (0)2476 884211 | M: +44 (0) 7788 178394 | E:

Craig Morrow, Press Fleet Officer
T: +44 (0)2476 884261 | M: +44 (0) 7747 764745 | E:

For high-resolution downloadable images of the Peugeot product range, information and news stories, log onto the dedicated Peugeot Press website at:  

Peugeot UK website:



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